MAM
Pocket FM partners with OpenAI for AI-powered content creation
Audio platform integrates OpenAI APIs to scale storytelling for 300,000 global creators.
MUMBAI: Pocket FM just gave its 300,000 creators an AI superpower because when stories need to scale faster than gossip, even audio gets a futuristic upgrade. Pocket FM, the audio series platform, has announced a collaboration with OpenAI to integrate advanced AI tools across its content creation ecosystem. The partnership will deploy OpenAI’s APIs to accelerate production infrastructure, supporting over 300,000 creators worldwide.
Pocket FM has been pioneering AI-led content since 2023, when it rebuilt its creation stack around generative AI. Today, the platform hosts over 100,000 AI-native audio series the fastest-growing segment, expanding at an average of 30 per cent month-on-month. With more than 12 billion minutes of monthly listening, the integration of OpenAI’s multilingual and translation capabilities will boost global localisation efforts, bringing more creator-led titles to international audiences.
Pocket FM cofounder of product, tech and AI Prateek Dixit said, “At Pocket FM, AI is foundational to everything we do. Our collaboration with OpenAI takes our AI vision to a new level. By combining OpenAI’s APIs with our deep content infrastructure and creator ecosystem, we are building something the world has not seen before: an entertainment platform where a single creator in any corner of the world can produce, publish, and reach millions of listeners globally, with the quality and consistency of a full production studio.”
OpenAI managing director for international Oliver Jay added, “Pocket FM is demonstrating how AI can help creators scale storytelling for global audiences. This is a compelling example of how AI can expand creative opportunity, while keeping human creativity at the core.”
The move positions Pocket FM as a leader in democratising audio storytelling, blending cutting-edge AI with creator empowerment to fuel faster, richer, and more localised content. In a world where every listener wants the next binge-worthy story, Pocket FM isn’t just narrating tales, it’s handing creators the keys to tell them anywhere, anytime, and in any language.
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IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
