MAM
PNB Metlife bowls ‘Always Ready for Life’ with Smriti Mandhana
New positioning tackles 91 per cent protection gap plus ageing India’s 230 million seniors by 2036.
MUMBAI: When life throws a googly, PNB Metlife wants you padded up and ready not scrambling for cover. The insurer has unveiled its fresh brand positioning, ‘Always Ready for Life’, fronted by cricket superstar Smriti Mandhana, to spark real conversations about insurance and financial planning at every stage of the journey.
India’s life protection gap remains a stark 91 per cent meaning for every Rs 100 needed to secure families financially, only Rs 9 is covered. At the same time, the elderly population (60 plus) is projected to swell to around 230 million by 2036, roughly 15 per cent of the total population. The campaign underlines PNB Metlife’s holistic take on security, urging Indians to build clarity and confidence around retirement, child education and long-term goals.
PNB Metlife chief marketing & communications officer Sourabh Lohtia said, “There is a unique sense of freedom that comes when careful financial preparation meets present-day opportunities. With this campaign, we want to show that being prepared helps people focus on what truly matters. Financial growth and security are achievable and PNB MetLife wants to support Indians by helping to simplify financial planning, turning every future milestone into something to look forward to.”
The brand ambassador Smriti Mandhana drew a neat parallel, “As a cricketer, we study the pitch, understand opposition, and assess the situation before every match. Life works similarly, staying prepared for every goal or situation is essential, and financial readiness plays a key role in that. Life insurance helps build that strong foundation at every life stage whether we are achieving big dreams, starting a family, buying a home, or planning for a comfortable retirement.”
The push targets millennials and younger audiences through Mandhana’s appeal, rolling out across television, Youtube, Meta platforms, OTT, Google Display and high-visibility outdoor sites. In a country where life can change as quickly as a T20 over, PNB Metlife is betting that preparation not panic is the real winning shot.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
