Brands
Pizza Hut serves Crafted Flatzz in new cricketer-led campaign
NEW DELHI: Pizza Hut has launched Crafted Flatzz, a new pizza format backed by a campaign film featuring Indian cricketers Shivam Dube, Varun Chakravarthy and Harshit Rana.
Moving away from the traditional round base, Crafted Flatzz comes in an oval shape with a thin, crisp and lighter crust, designed to be generously topped and easy to share. Pizza Hut positions the product as an “all-rounder”, combining bold flavours with a less heavy eating experience.
The campaign leans into India’s cricket obsession, using locker-room banter and on-field camaraderie to frame the product launch. In the film, the cricketers describe the pizza as “bolder than team selections” and its crust as “lighter than the competition”, drawing parallels between the game and Pizza Hut’s latest innovation.
Pizza Hut Indian subcontinent chief marketing officer Manish Guptaa, said the launch reflects changing consumer preferences for new formats and flavour-forward products. He added that the campaign is timed to coincide with the ongoing ICC T20 World Cup and the upcoming Indian Premier League season, when food-led social occasions peak.
Crafted Flatzz is available in seven variants, including Fiery Schezwan Veggie, Paneer Makhni Masala, Keema Masala and Tandoori Chicken. The range is priced from Rs 299 and is available across dine-in, takeaway and delivery channels, with an introductory offer of two Crafted Flatzz for Rs 499.
Pizza Hut is operated by Yum! Brands in India and continues to expand its menu portfolio through format-led innovation.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
