Brands
Myntra M-Now leans on 30-minute gifting for Valentine’s Day
Campaign targets planned and last-minute gifting across key Indian cities
MUMBAI: Myntra has rolled out a Valentine’s Day campaign for its instant delivery service, M-Now, positioning speed and convenience as central to how modern expressions of love are celebrated.
Moving beyond conventional romantic tropes, the campaign centres on four light-hearted films that spotlight friendships, family bonds and everyday gestures, all enabled by deliveries starting in as little as 30 minutes through M-Now.
The Valentine’s storefront on M-Now offers more than 10,000 trend-led styles across over 600 brands, spanning categories including western wear, beauty and personal care, footwear, accessories, décor, loungewear and innerwear sets. The service caters to both planned and last-minute gifting needs.
M-Now continues to see strong traction in tier-1 cities such as Bengaluru, Delhi, Mumbai, Hyderabad, Kolkata and Pune, while adoption is rising in tier-2 markets including Patna, Ahmedabad, Jaipur and Lucknow. High-demand gifting categories include watches, handbags, perfumes, jewellery, gourmet gift boxes, and beauty and fragrance gift sets.
According to Myntra, the films are designed to reflect how love shows up in everyday moments, from bromance and parental intuition to quiet appreciation and togetherness, with M-Now seamlessly supporting these spontaneous gestures.
“Valentine’s Day is a key gifting occasion, and this campaign mirrors how expressions of love are evolving,” said Myntra senior director of brand Abhishek Gour. “M-Now extends our promise of choice and convenience for time-sensitive gifting, backed by warm, relatable storytelling.”
Toaster Insea chief creative officer Ira G, said the campaign leaned into emotion and speed. “With deliveries starting in 30 minutes, M-Now became a vehicle for spreading love across different relationships,” she said.
The campaign reinforces Myntra M-Now’s proposition of instant access to gifting options, anchored by the line “pyaar baantte chalo”, and positions speed as a differentiator in the increasingly competitive quick-commerce fashion space.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
