Brands
Mohit Sharma returns as national head of Zee News
Media veteran rejoins Zee Media to lead northern operations and nationwide strategy
MUMBAI: Mohit Sharma is back at Zee Media, stepping in as branch head (North) and taking charge at Zee News as national head. Sharma’s return marks a homecoming to the network where he spent over 14 years shaping sales strategy and driving revenue growth.
Before this, Sharma was vice president of sales at Times Network, handling major revenue streams. He also led NDTV’s northern operations as Branch Head and took a short career break earlier this year.
Sharma’s long history with Zee Media is impressive. He has risen through the ranks, from territory sales manager to regional sales head, and then national sales head, overseeing corporate and retail markets across India. Known for his knack for client relationships, team leadership, and business strategy, Sharma has consistently delivered results.
From managing a team of 11 as regional sales head to steering national operations, Sharma’s journey reflects both experience and ambition. His expertise spans advertising management, media relations, campaign execution, and revenue generation, making him a seasoned strategist in India’s media landscape.
With his return, Zee Media hopes to continue strengthening its presence in the northern market while reinforcing its nationwide reach. For Sharma, it’s a return to familiar territory but with a bigger canvas to make an impact.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
