AD Agencies
MiQ helps Indian brands expand globally with smarter ads
With a presence in 20 plus countries, MiQ guides Indian firms towards global growth
MUMBAI: Indian brands are no longer content with ruling the home market. From pharma to fashion, tech to tourism, businesses are increasingly setting their sights on international audiences. Stepping in to smooth that journey is MiQ, the global programmatic advertising specialist, which is helping Indian enterprises scale beyond borders with sharper targeting, smarter activation and measurable results.
With operations in more than 20 countries, MiQ is working closely with Indian companies eager to establish a lasting foothold in markets across North America, Europe, Apac, Latam, China and the Middle East. As global trade dynamics evolve, brands are diversifying not just where they sell, but where and how they advertise.
Categories such as health and pharma, retail, technology and travel are leading the charge, recognising that international growth now demands more than ambition. It requires intelligence, local expertise and the ability to adapt campaigns to distinct cultural and media landscapes.
Connected TV is one channel driving this shift. In India, CTV households are projected to reach between 60 and 70 million in 2025, reflecting growth of over 87 percent. Meanwhile, it is already deeply embedded in mature markets, with household penetration exceeding 60 per cent in North America and 55 per cent in Europe. Global media platforms including Roku and Teads have helped accelerate adoption overseas, while Pixability continues to set benchmarks in measurable YouTube advertising.
MiQ aims to position itself as the go-to partner for Indian brands keen to harness these new-age channels, both domestically and abroad. Its upcoming launch of MiQ Sigma in India, an AI-powered advertising platform already active in the US, Canada, the UK, Australia and South East Asia, promises deeper insights and greater precision for marketers shaping global strategies.
MiQ chief commercial officer India Varun Mohan, said India is no longer simply a fast-growing domestic market but a global powerhouse. As geopolitical and trade alignments shift, he noted, Indian brands are rethinking where they show up and how they engage audiences. MiQ’s regional presence, localisation capabilities and partnerships enable brands to expand with confidence and clarity.
As India strengthens its position as both an innovation hub and a source of global brand ambition, MiQ is betting that data, technology and on-the-ground expertise will be the passport Indian enterprises need for sustainable international success.
AD Agencies
Gaëtan du Peloux of Marcel named jury chair for Abby Awards 2026
French creative leader to head Still Print category at Goafest this May
MUMBAI: Gaëtan du Peloux, co-president and chief creative officer at Marcel, has been appointed jury chair for the Still Print category at the Abby Awards 2026, powered by The One Club | The One Show.
Born in Paris and the eldest of seven siblings, du Peloux began his career as a copywriter at CLM/BBDO in 2003. Over the years, he has become one of the most celebrated French creatives of his generation, with over 400 awards to his name, including multiple Cannes Lions Grand Prix, D&AD Black Pencils and One Show best of show accolades.
At Marcel, the creative hot shop of Publicis Groupe, du Peloux and his creative partner, Youri Guerassimov, have produced landmark campaigns for national and international brands. Notable work includes “The Inglorious Fruits & Vegetables” for Intermarché, “The Black Supermarket” for Carrefour, “HackMarket” for Back Market, and “WoMen’s Football” for Orange.
Du Peloux also serves as president of the French Art Director’s Club and has participated in numerous creative festivals worldwide, including D&AD, Cannes Lions, One Show, Clio, LIA, Eurobest, Andy, NY Festival and French ADC. Outside work, he is a husband and father of three.
The Abby Awards 2026 Powered by The One Club | The One Show will take place during Goafest 2026 from 20 to 22 May in Goa, where du Peloux will lead the judging of the Still Print category.
