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BCCI announces Unacademy as official partner for IPL

The deal is for three seasons, beginning with IPL 2020 in the UAE

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MUMBAI: The Indian Premier League governing council (IPL GC) announced India’s largest learning platform Unacademy as official partner for IPL beginning with the 2020 edition which will be held in the UAE from 19 September onwards. The partnership will cover three seasons of the IPL.

The Bengaluru-based edutech firm, Unacademy, aims to build an online knowledge repository for multilingual education by bringing expert educators together from across the globe.

IPL chairman Brijesh Patel said: "We are pleased to have Unacademy on board as the 'official partner' of the Indian Premier League 2020 to 2022. IPL Is the most watched cricket league in India and as a homegrown Indian edutech company we believe that Unacademy can create a huge positive impact on the aspirations of the audience watching, especially the millions of Indian youth who are seeking inspiration in their careers."

Unacademy vice-president marketing Karan Shroff said: “We are delighted to become the official partner of IPL. Unacademy is a high-intensity brand that has disrupted the education and learning market with innovations and broken geographical barriers for Learners and Educators. The IPL has a similar history of disruption and innovation that have not only brought cricket fans closer to the game but also catapulted it to become one of the top sporting events in the world. With this partnership, we will double-down on our efforts to make Unacademy the biggest brand in the consumer-internet space in India. We thank the BCCI and IPL for the opportunity and look forward to a long and fruitful partnership.”

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