MAM

BCCI announces Unacademy as official partner for IPL

The deal is for three seasons, beginning with IPL 2020 in the UAE

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/30/dream11.jpg?itok=rbKEDfGa

MUMBAI: The Indian Premier League governing council (IPL GC) announced India’s largest learning platform Unacademy as official partner for IPL beginning with the 2020 edition which will be held in the UAE from 19 September onwards. The partnership will cover three seasons of the IPL.

The Bengaluru-based edutech firm, Unacademy, aims to build an online knowledge repository for multilingual education by bringing expert educators together from across the globe.

IPL chairman Brijesh Patel said: "We are pleased to have Unacademy on board as the 'official partner' of the Indian Premier League 2020 to 2022. IPL Is the most watched cricket league in India and as a homegrown Indian edutech company we believe that Unacademy can create a huge positive impact on the aspirations of the audience watching, especially the millions of Indian youth who are seeking inspiration in their careers."

Unacademy vice-president marketing Karan Shroff said: “We are delighted to become the official partner of IPL. Unacademy is a high-intensity brand that has disrupted the education and learning market with innovations and broken geographical barriers for Learners and Educators. The IPL has a similar history of disruption and innovation that have not only brought cricket fans closer to the game but also catapulted it to become one of the top sporting events in the world. With this partnership, we will double-down on our efforts to make Unacademy the biggest brand in the consumer-internet space in India. We thank the BCCI and IPL for the opportunity and look forward to a long and fruitful partnership.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/daughters_day.jpg?itok=1ogYD2vT
This Daughters' Day, Stayfree urges families to break taboos around periods

MUMBAI:  India still lags behind when it comes to holding conversations about menstrual periods. According to Unicef, nearly 71 per cent of adolescent girls have no idea about periods even today. In most homes, mothers usually are the primary source of information for young girls, while fathers...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/sunil_kataria.jpg?itok=xhvj12fh
Sunil Kataria re-elected as chairman of Indian Society of Advertisers

Mumbai: The newly elected executive council of the Indian Society of Advertisers (ISA) has re-elected Godrej Consumer Products Ltd (GCPL), CEO- India, and SAARC Sunil Kataria as chairman of the body. He was re-elected for the sixth consecutive term. “Kataria has led the Society over the past five...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632748111663.jpg?itok=W0SfbfRA
WK Life to open manufacturing unit in India

Mumbai: London-based Gen Z brand WK Life has announced to launch a manufacturing unit for high-end electronic goods in Northern India by the end of this year. The company intends to manufacture 30 percent of its products in India which boasts a skilled and disciplined workforce, low cost of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632747945816.jpg?itok=DS37Ctti
The new Škoda Kushaq ad urges to choose what really matters

Mumbai: Car brand Škoda Auto India has unveiled an integrated ad campaign to promote its new offering, Škoda Kushaq. Conceptualised and executed by its creative partner Publicis India, the campaign highlights the unique advantages that come with the car and rides on the idea of how choosing what...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632742566893.jpg?itok=myZg9zK4
Gozoop wins creative and social media mandate for TradeSmart

Mumbai: Gozoop has won creative and social media mandate for TradeSmart, a technology-led stock trading firm. A VNS Finance & Capital Services Ltd-backed venture, TradeSmart harps on the use of the latest technology and automation with high-grade security that suits modern trading needs. “We...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632741649240.jpg?itok=4N144Mpl
16 per cent urban Indians currently own cryptocurrency: Kantar study

Mumbai: The sentiment around cryptocurrency in India and the world over is volatile, with tweets or news around cryptocurrency seen to have an immediate effect on it. As per a recently concluded study by Kantar, it is learned that while 83 per cent of urban Indians are aware of cryptocurrency, the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632731272969.jpg?itok=reumhRBj
Dr Vaidya’s appoints Mullen Lintas as its creative partner

Mumbai: Dr Vaidya’s, a brand from the house of RP-Sanjiv Goenka (RPSG) Group has awarded its creative mandate to Mullen Lintas. The agency will be responsible for crafting the brand’s strategy and communications as it starts afresh post its acquisition by the RPSG Group last year. This win...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632727257632.jpg?itok=v8Tki_SR
WATConsult bags expanded mandate for India Circus

Mumbai: Hybrid digital agency from dentsu India, WATConsult (An Isobar Company) has won the expanded mandate for end-to-end commerce duties of India Circus.  As per the expanded mandate, the agency will manage India Circus’ e-commerce marketplace strategy and execution in addition to the existing...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632726897782.jpg?itok=e_ennLLT
BYJU’S appoints Puneet Bhirani as senior VP, operations

Mumbai: Edtech company BYJU’S on Monday announced the appointment of Puneet Bhirani as senior vice president - operations. In his role, Bhirani will oversee the company’s overall operations strategy as well as build strong and innovative technological support to scale the business. He will...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required