MAM

ZEE5's Avi Kumar appointed as CMO, Join Ventures

Kumar has over ten years of experience in online business & marketing leadership roles

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/06/02/photogrid_plus_1622636418935.jpg?itok=SfRU5cTr

Mumbai: Direct-to-consumer (D2C) platform Join Ventures has announced the appointment of Avi Kumar as its new chief marketing officer (CMO). In this new role, Kumar will lead global marketing for Join Ventures and its portfolio companies - IGP.com, IGP for Business, and Interflora India. 

Kumar is recognized among the top 30 CMOs by the Internet and Mobile Association of India (IAMAI) and brings over a decade of experience in online business and marketing leadership roles. As the CMO, Kumar will be responsible for accelerating the market awareness and growth of Join Ventures' D2C ecosystem. 

Speaking on Kumar's new role, Join Ventures founder Tarun Joshi said, "Avi is a natural addition to our leadership team as he is a highly experienced, much-admired marketing leader with a proven track record of helping consumer companies build new disruptive categories and drive sustainable growth. Avi's entrepreneurial mindset and vision will build on this foundation and help propel Join Ventures forward during our next phase of growth." 

"The internet ecosystem and evolving consumer needs have led to the emergence of direct-to-consumer (D2C) businesses as a strong value proposition. Join Ventures with its amazing team, strong brand proposition, agile DNA, world-class tech and operational processes is at an inflexion point ready to take off and transform consumer experience and D2C landscape, and I am looking forward to being part of that growth trajectory," said Kumar. 

As the head of SVOD and brand marketing for OTT platform, ZEE5, he was responsible for the growth of the D2C and B2B business through a host of multimedia campaigns and industry-first innovations. Prior to that Kumar had led the marketing for India's largest radio brand Big FM and was instrumental in the growth of Oriflame in India.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/wavmaker.jpg?itok=8qhGR7A6
Wavemaker bolsters leadership team with two new appointments

Wavemaker has announced the appointment of Shipra Roy as its new global chief people, inclusion and culture officer and Helen Price as global chief investment officer. Both will be based in London and join CEO Toby Jenner’s global leadership team, said the company.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/maverks.jpg?itok=CgQHZ9vn
The Mavericks wins communications mandate for Ultraviolette

PR firm The Mavericks India has won the national communications mandate of the electric mobility brand Ultraviolette.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/in-mobi.jpg?itok=KYLLUOtX
Connected consumers in India plan to spend 42% more than last year: InMobi

Indians are all set to welcome the festive season with a larger online shopping budget compared to last year, despite the initial few tough months this year. Almost 68 per cent of the respondents plan to shop online this festive season, with 43 per cent of Indians increasing their online shopping...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/bosh.jpg?itok=JF-ZDFIS
Bosch's latest campaign takes the struggle out of drying clothes

German home appliances company Bosch on Wednesday launched a digital campaign titled ‘Zero Effort, 100% Drying’. Highlighting the benefits of the brand's automatic dryers, the quirky campaign shows how basic household chores like drying can be automated and made easier.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/photogrid_plus_1632314352034.jpg?itok=PaDKLrYI
Sugar Cosmetics launches #BoldAndFree campaign featuring Taapsee Pannu

Mumbai: Beauty brand Sugar Cosmetics on Wednesday launched its latest campaign called #BoldAndFree featuring Bollywood actor Taapsee Pannu.  The brand campaign is off to an aggressive start with both simultaneous launches on television, print and OOH. This will be further amplified across various...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/photogrid_plus_1632307594654.jpg?itok=W1Xal4WD
Former dentsu exec Gautam Mehra joins ProfitWheel as co-founder

Mumbai: Gautam Mehra, dentsu International's former chief data and product officer - APAC, has announced that he will be joining the recently announced SaaS platform ProfitWheel as co-founder along with Vivek Bhargava and Aman Khanna. ProfitWheel is a product company focused on creating a customer...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/photogrid_plus_1632291169524.jpg?itok=xDfwMjVA
dentsuMB bags mainline advertising mandate for TVS Raider in India

Mumbai: dentsuMB, the integrated creative agency from dentsu India, has bagged the mainline advertising mandate for the newly launched TVS Raider.  As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider - the newest 125cc motorcycle launch from TVS...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/asci-21.jpg?itok=CbBRXTvh
ASCI launches 'Advertising Advice' service to help brands track potential violations in ads

Mumbai: In order to aid responsible advertising practices and help brands be more mindful of the claims they make in their campaigns, the Advertising Standards Council of India (ASCI) has launched an “Advertising Advice” service. The paid service is open to all members and non-members of ASCI, the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/21/photogrid_plus_1632228695953.jpg?itok=SBAzfibx
FreshToHome targets all things ‘Kal ka’ with its ‘Totally Fresh’ campaign

Mumbai:  As the IPL season resumes for its second leg, a Bengaluru-based meat, fish and fresh produce e-tailer FreshToHome has launched its new campaign "Totally Fresh" to nudge consumers to adopt a fresh way of buying fish and meat. Conceptualised by Ogilvy’s renowned ad maker Piyush Pandey, the...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required