Mumbai: Zoo Media network-backed digital services agency FoxyMoron has appointed Umang Puri as creative director of the North region. He will be reporting to national creative director Dhruv Warrior.

Puri has rejoined FoxyMoron from Digitas India, where he served as creative director. During his first stint at FoxyMoron, he was a creative manager.

“Umang is an ideas guy who has a detailed approach to his work. It perfectly complements his in-depth knowledge of the digital world. The combination is vital to elevating creative output for FoxyMoron, which is a key area of focus when delivering innovative digital solutions to our clients," said Dhruv Warrior, welcoming Puri on board.

In this role at FoxyMoron, Puri will be leading the creative operations for the agency’s North clientele and work with agencies across the Zoo Media network, said the agency.

Puri has over seven years of experience in digital advertising, having worked with marquee brands like Nissan, Datsun, Motorola, and many others in B2B, beauty, and fashion industries. His campaigns have won multiple awards on platforms like the Abby’s, WARC, Spike Asia, and Effies. In 2019 he was also shortlisted as a ‘Young Spike’ at the Spike Asia Awards.

“As I begin my second stint here, our focus is to navigate the agency into a bigger creative powerhouse by enabling and empowering young talent to become multi-faceted creators. I’m excited to be a part of this journey," said Puri.