MAM

UCB appoints Jean-Charles de Castelbajac as artistic director

Castelbajac had debuted in the fashion world in 1968

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/10/ucb.jpg?itok=57Vwfex9

MUMBAI: Fashion designer Jean-Charles de Castelbajac has been appointed artistic director of the United Colors Of Benetton men’s and women’s collections.

UCB chairman Luciano Benetton said, “We are happy to welcome Jean-Charles de Castelbajac into our big family. His experience, charisma, and ability to forecast tomorrow’s social and fashion trends will constitute a great asset for our brand.”

Castelbajac has a long career that spans from design to painting, advertising and street art. He debuted in the fashion world in 1968, when he launched a brand created in collaboration with his mother. He then went on to inspire fashion trends such as the “anti-fashion” movement and the alternative use of objects to decorate garments.

In 1974 he co-founded Iceberg. In 1978 he founded Maison Jean-Charles de Castelbajac, which he left in 2016. Over the years he has also collaborated with Max Mara, Ellesse, Courrèges, Rossignol, and Le Coq Sportif. Born from a mix of punk and pop, his style is characterised by the use of strong colors and pop icons, the mix of old and new and a whimsical and irreverent touch.

“An iconic brand, United Colors of Benetton envisioned the world of today: a pop, colorful, affordable and universal fashion, enhanced by Oliviero Toscani’s powerful images,” commented Castelbajac. “United Colors of Benetton and I have always had a similar take on fashion, characterized by the passion for knitwear and the love of pop and rainbow colors.”

Castelbajac and Benetton also share a passion for contaminating fashion with art. In his career, the French designer befriended and worked with artists such as Andy Warhol, Miguel Barcelo, Keith Haring, Jean Michel Basquiat, M.I.A and Lady Gaga. His creations have been displayed at New York’s Institute of Fashion and Technology, London’s Victoria&Albert Museum and the Galliera Museum in Paris. In 2018 he was guest artistic director at the Paris Biennale.

“Thanks to social networks, fashion today is visible to everyone. But it remains affordable only to a few,” Castelbajac said, adding, “Together, United Colors of Benetton and I will seek to create tomorrow’s wardrobe, bringing beauty and style to everyday life, at prices that everyone can afford.”

-->

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/mtv.jpg?itok=TVcUZf4G
‘Myntra Fashion Superstar @MTV’ - India’s only digital fashion reality show, returns for its second season

Myntra announces the return of its hugely popular, Myntra Fashion Superstar - a one of its kind digital fashion influencer talent hunt and reality show. Myntra Fashion Superstar @MTV is set to go live on Myntra's own content destination, Myntra Studio and its YouTube channel, India’s no. 1 youth...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/phitlip.jpg?itok=jCzWhiXB
Philips launches a digital campaign #StyleThatSpeaksForYou

Philips India today launches a digital campaign  #StyleThatSpeaksForYou, with the purpose to re-ignite woman’s love for their hair and need to take care of them. The genesis of this campaign is from a simple observational insight that women use their hair to express themselves in small ways every...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/kkr.jpg?itok=3T36BQ7k
Mobile Premier League (MPL) signed as principal sponsor of both KKR & TKR

NEW DELHI: The Knight Riders and Mobile Premier League (MPL), India’s largest esports and mobile gaming platform, announced today that MPL will become the principal sponsor for both the Knight Riders Franchises in IPL & CPL - Kolkata Knight Riders (KKR) and Trinbago Knight Riders (TKR).

MAM Media and Advertising Sponsorship
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/nilon.jpg?itok=_mVlqi0S
Nilon’s launches #AchaarWithVichaar as latest campaign

NEW DELHI: Nilon’s India, one of India’s oldest food companies, has launched its latest new media campaign #AchaarWithVichaar, featuring some of the top content creators of India and its most beloved fans. 

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/kartik.jpg?itok=bfIrOlh-
Gradeup ropes in Kartik Aaryan

NEW DELHI:  Gradeup ropes in Bollywood actor Kartik Aaryan for the launch of Gradeup Super. The 29-year-old actor will be seen endorsing the brand’s vision to become the most effective exam preparation platform for students in India. The actor is known for his seamless dialogue delivery and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/pradeep.jpg?itok=QRr313iL
Pradeep Dwivedi elected as IAA vice president and area director for Asia Pacific

NEW DELHI: Eros STX Global Corporation CEO Pradeep Dwivedi has been elected as the vice president & area director for the International Advertising Association (IAA) APAC region. He is a senior media industry professional and is currently treasurer and director of IAA India chapter.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/mcdonald.jpg?itok=YqkqueXh
Savour McDonald’s falling fries in this new AR Instagram Game

NEW DELHI: In the era of social distancing, virtual interactions have taken a new shape and form to connect with each other. Providing a perfect solution to the lockdown woes, McDonald’s India North & East in partnership with Swiggy has launched an exciting AR game filter ‘Fries Down Challenge...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/bharatpe.jpg?itok=fmlfqW6P
BharatPe partners with Laqshya Media Group

NEW DELHI: The #S Campaign has been conceptualised by Laqshya Media Group in partnership with BharatPe to spread awareness on social distancing and the use of hand sanitisers. ‘#S’ stands for Staying Safe during COVID. 

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/mohit.jpg?itok=2TgA3MpH
"We see TV channels as partners rather than vendors": Havas Media Group’s Mohit Joshi

A seasoned professional, Havas Media Group MD India, Mohit Joshi, is known within the industry for his sharp acumen and quick knack to adapt to changing trends. With his role expanding in the agency as Anita Nayyar moved on in May.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required