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TVS Motor Company appoints Timothy Prentice as VP – design

Prentice comes with an experience of 35 years in motorcycle design.

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NEW DELHI: Leading automobile manufacturer TVS Motor Company has 

appointed Timothy Prentice as vice-president - design to oversee design solutions for future mobility.

Prentice is considered to be among the most acclaimed motorcycle designers globally with significant motorcycle design milestones and accolades to his credit. He began his career with Honda R&D, Raymond, where he was responsible for concept design development of motorcycles, ATVs and PWCs.

According to the company's statement, he has an experience of 35 years in motorcycle design, project management and product development.

"His appointment is expected to further boost TVS Motor Company’s ability to stay ahead of rapid changes in design trends and maintain its competitive edge in future technology. Specialised in advanced design planning, Tim’s experience in designs for high performance electric vehicles will augment the company’s EV line-up design to the next level", said the company in a media statement.

TVS Motor Company director and CEO KN Radhakrishnan said his appointment will greatly enhance the company's ability to bring their design philosophy to the next generation of vehicle. “Tim has always crafted modern and inspiring designs during his career as a designer and a leader of global teams. He has been a thought leader in the areas of electric motorcycling and future mobility solutions," he said.

Prentice is credited with designing iconic motorcycles such as Triumph Thunderbird (2009) and Triumph Speed Triple (2011). He has designed Mission Motor’s Mission R (2010) electric motorcycle, which won him and his firm multiple accolades, including the prestigious Red Dot and Core 77 Industrial Design Awards. 

"Over the years, I have witnessed a dynamic shift in TVS Motor products' mobility design as they imbibe futuristic innovations while keeping customer experience at the centre of the offering. I look forward to becoming a part of this journey and work with the team to realise innovative future designs for our next generation two-wheelers," said Prentice.

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