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Tilt onboards Gulshan Singh as chief strategy officer

Singh has almost 20 years of work experience across companies like JWT, Publicis, Lowe Lintas.

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Mumbai: Brand and communications consultancy Tilt Brand Solutions on Tuesday announced the appointment of Gulshan Singh as chief strategy officer, effective 23 August. Singh will work along with Paul Dueman, also a chief strategy officer, who was brought in a year back. Both Singh and Dueman will be reporting to Tilt Brand Solutions, founder chairman and managing director, Joseph George (Joe).

“Gulshan’s competencies, experience, and interest are just right for what is needed to lead right-brained planning at Tilt," said Joseph George. "With this appointment, Tilt Brand Solutions will be the first-ever brand and communications consultancy in the country that will have a two CSO structure - a tangible demonstration of our belief in full-brained thinking and the equal importance and criticality of both left and right-brained planning at Tilt. I am sure Paul and he will enjoy their tango.”

Singh has almost 20 years of prior work experience across JWT, Publicis, Lowe Lintas, TNS, and IMRB and on clients like Britannia, General Motors, GSK, Mahindra & Mahindra, MakeMyTrip, Marico, Mondelez, Nestle, Nivea, P&G, Tanishq and Tata Tea. He has won Effies on almost all the clients he has worked on, especially so on Britannia, Tata Tea, and Tanishq. 

Welcoming Singh to the team, Paul Dueman said, “Gulshan’s appointment reflects our belief and our conviction in how we want to drive the strategy function at Tilt. While this journey with him will now become a lot more interesting and a lot more enriching personally for me, our brands and clients of course are the ones who will benefit the most from this appointment.”

On his new assignment, Singh said, “I have been following with admiration and interest, the way Tilt has gone about building itself the last three years, and I can’t be happier with this opportunity. The desire and insistence to get the strategy right at Tilt are palpable across functions and levels, and that is so motivating and spurring for me as a career planner. I am excitedly looking forward to partner and leverage Paul and his expert team of data analysts and solutions to jointly deliver superior brand and communication solutions.”

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