MAM

Tilt Brand Solutions appoints Paul Dueman as chief strategy officer

He will replace Kedar Teny who has moved on to pursue other opportunities.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/30/paul.jpg?itok=U6SAI_t6

MUMBAI: Brand & communication consultancy, Tilt Brand Solutions has brought digital specialist Paul Dueman on board as chief strategy officer. He will replace Kedar Teny, who has moved on to pursue other opportunities.

Dueman has been one of the Industry’s first digital evangelists, with a two-decade career spent entirely in technology and digital marketing. Over that period, he has helped shape the digital narratives on businesses like Dabur, HUL, Tata Group, Maruti, Arvind Mills, Cummins and eBay India.

Tilt Brand Solutions founder chairman and MD  Joseph George (Joe) said,  “Full-Brained Thinking is the philosophy that drives our strategic approach; it is a seamless blend of left-brained expertise in digital and data and right brained competence in culture, behaviour and attitude. To take our strategic offering to the next level, we needed someone like Paul who is a technology and digital marketing native and specialist, and one who also understands and appreciates brands and the communication process.” 

Paul Dueman said, I’m really excited to be a part of this crazily talented team. Tilt is the only brand and communications company that has appointed an out and out digital specialist as its CSO. This is reflective of Tilt’s belief and conviction in analytics and digital marketing being a core critical part of brand building and communications today. I’m looking forward to leveraging my experience in the digital space to drive and build on Tilt’s full-brained thinking philosophy and finding solutions for the challenges that our clients and brands face”.

Teny concluded, “Tilt has been and will continue to be family. I am thankful to Joe for having given me the opportunity to play a critical role in shaping a new age brand and communication consultancy. It is deeply gratifying to see how Tilt has shaped up in its first 24 months. I sign off with immense confidence that the journey ahead for Tilt is only going to be bigger and better and will always be its loudest cheerleader.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/saras.jpg?itok=_Gwow0SH
Network18 media elevates Saraswathi Anand to general manager

NEW DELHI: Network18 Media has recently promoted Saraswathi Anand, erstwhile marketing lead - languages, to the post of general manager. Anand has been associated with the company since April 2019. Anand has over 16 years of industry experience. Prior to this, she was working with Zeel as head of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/q.jpg?itok=tQenfHrk
PNB Housing Finance pushes online home loans in new spot

PNB Housing Finance (PNBHFL) has launched a new campaign – Ek laddoo hamaare taraf se bhi kha lena – for its new digital home loan platform where customers can complete all home loan formalities online.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/akila.jpg?itok=P24cd1XN
Akila Jayaram joins Cheil India as VP

Cheil India has roped in former Essence AVP Akila Jayaraman as its VP. She will be responsible for leading the media efforts for Samsung India, across all categories.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/yi.jpg?itok=V0KH3P9r
‘Noodles in a Bowl’: Sunfeast YiPPee! forays into ready-to-eat segment

Sunfeast YiPPee! has forayed into the ready-to-eat segment with Quik Mealz, that offers noodles in a bowl.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/zooks.jpg?itok=t5OiJ39s
ZOOOK’s True Wireless In-Ear headphones Rocker Twins launched in India

ZOOOK True Wireless In-Ear headphones Rocker Twins has been launched in India by the pioneering French lifestyle brand known for its innovative range of consumer technology products. The premium yet affordable In-Ear Headphones come with the latest Bluetooth v5.0 technology and are compatible with...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/dhll.jpg?itok=ScJetQBS
DHL Partners with Sportskeeda for ISL 2020-21

NEW DELHI - DHL Express has signed the official sponsorship with Sportskeeda for Indian Super League 2020-21. The big-ticket football event in India, the Indian Super League got underway on 20 November 2020.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/hero.jpg?itok=b0xfQqsg
Hero Motocorp appoints Michael Clarke as COO

NEW DELHI: Hero MotoCorp has appointed global mobility expert Michael Clarke to the newly created position of COO, with the additional role of chief human resources officer (CHRO). Based out of India, Clarke will join Hero MotoCorp effective 1 January, 2021 and report to Pawan Munjal, chairman...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/vijay.jpg?itok=NPP_lFbY
ISL 2020: Hyderabad FC welcomes Vijay Sales as associate sponsor

NEW DELHI: Electronics retail chain Vijay Sales has come on board as Indian Super League (ISL) side Hyderabad FC’s associate sponsor for the 2020-21 season. The association will see Hyderabad FC sport the Vijay Sales logo on all of their match jerseys throughout the ISL campaign.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/bbbb.jpg?itok=99ytNoLi
Go the #MyBluKilometres way to combat pollution in Delhi-NCR

NEW DELHI: Come winter, and the capital and its surrounding environs are cloaked in a veil of smoke. People gasp as the AQI soars and particulate matter in the air reaches hazardous levels. Apart from stubble burning, the problem is further compounded by rising air pollution in the cities – from...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required