MAM

Religious most benefitted genre in Chrome DM week 28

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/25/ambi.jpg?itok=pc4MZbee

MUMBAI: With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

In the religious genre, Sanskar gained the highest OTS with 98.6 per cent in HSM excluding the less than 1L-market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH. 

The second position in the gainer’s list of OTS was grabbed by the Hindi GEC genre with the growth of 1.21 per cent in HSM excluding the less than 1L-market. DD National was the most benefitted channel in this category with 99.5 per cent.

public://g1_2.jpg

The third position in the gainers was garnered by the youth genre in HSM excluding the less than 1L-market with 0.96 per cent OTS. MTV gained the highest OTS with 92.2 per cent.

The infotainment genre was at the fourth position in the list with 0.80 per cent growth and NGC catered to 91.8 per cent OTS in All India 1 Lakh+ market.

public://g2_2.jpg

The fifth spot was garnered by the music genre with 0.33 per cent growth and Sony Mix was the most benefitted channel with 92.0 per cent OTS in HSM excluding the less than 1L-market.

Also Read :

Hindi news benefited most, Sports  genre most affected: Chrome DM week 22

Demand for regional commentary in tier 3 & 4 towns: Chrome DM

Discovery Jeet gets good spread at launch

Jeet storms the market with big debut week reach

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/31/ipl.jpg?itok=Zhxw67oN
Chennai Super Kings is driving IPL13’s social media popularity: Wavemaker Mesh Report

IPL buzz volume is on track to go two times from the last season, reaching more than 60 million, indicated the Wavemaker Mesh report, released recently. Last year, the buzz volume was 37 million. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/natione.jpg?itok=I0H_cUp4
Notione allies with Eventoss for integrated brand building

NEW DELHI: Eventoss Entertainment has won the digital media mandate for Notione, an Indian agro-based food and beverages brand. Eventoss will handle website, digital and social media operations and provide integrated communication services to enhance Notione’s brand visibility and strengthen its...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/oats.jpg?itok=TYeDAuok
Quaker India promotes ‘DIY Brekkies’ ‘for healthy breakfasts

NEW DELHI: Quaker India has launched Do It Yourself (DIY) Brekkies, a digital campaign to promote everyday healthy breakfast eating. The snackable video series (60-90 seconds) on YouTube offers a variety of recipes to add an ‘oat-a-licious’ twist to everyday breakfast dishes and will continue to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/taco.jpg?itok=fKg0lxmU
Taco Bell launches ‘Best at the Best Prices’ campaign

NEW DELHI: Taco Bell has announced the launch of its new ‘Best Of Bell’ menu, which offers the fast food chain’s signature menu items at ‘surprising prices’.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/aviii.jpg?itok=vzPLZXp9
TRP rat-race is destroying business models, country: ABP's Avinash Pandey

NEW DELHI: The business models of how news broadcasting is done in India needs a huge overhaul, opined ABP News Network CEO Avinash Pandey in a virtual fireside discussion with Indiantelevision.com founder, CEO, and editor-in-chief Anil Wanvari on day two of the News Television Awards Summit....

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/mohit_joshi.jpg?itok=6oJhf4jX
Mohit Joshi elevated to CEO, Havas Media Group

Mumbai: Havas Group India has announced the elevation of Mohit Joshi to CEO of Havas Media Group with immediate effect. This appointment comes as part of the acceleration of the group's overall growth strategy. Prior to this Mohit was MD Havas Media Group. He will continue to report to Rana Barua,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/hero-harley.jpg?itok=E7q6iu2-
Will Hero be the saviour Harley-Davidson needs?

NEW DELHI: The world's largest two-wheeler manufacturing brand Hero MotoCorp earlier this week announced a distribution agreement with Harley-Davidson for the Indian market. As per the agreement, Hero will sell and service Harley motorcycles across the country. The development comes closely after...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/tvs.jpg?itok=SriRnGDH
TVS Motor Company clocks revenue growth of 6% in Q2

CHENNAI: TVS Motor has reported revenue of Rs 4,617 crore in the second quarter of 2020-21 as against Rs 4,353 crore in the second quarter of 2019-20, registering a growth of 6 per cent. The two-wheeler maker’s PBT before exceptional items has grown by 14 per cent at Rs 267 crore during this...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/wpp.jpg?itok=Z0ymh-W0
WPP Q3 Results: Global revenue drops by 9.8%, India down 16.3%

NEW DELHI: Global advertising conglomerate WPP reported a 9.8 per cent decline in revenue from last year to £2.97 billion for the third quarter ended September 30, 2020. The result brought the company's total revenue for the first nine months of 2020 to £8.6 billion, down by 11.5 per cent on the...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required