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The 120 Media Collective announces top management changes

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MUMBAI: Roopak Saluja’s  The 120 Media Collective, one of India’s most impactful digitally oriented agencies, has today announced senior level promotions within the organisation.

Jack in the Box Worldwide president Kaizad Pardiwalla has been elevated to president and COO. Pardiwalla brings with him 24 years of experience in the advertising world and has been with The Leo Burnett Group, where he ran Orchard India; Lowe Lintas; Grey and Ogilvy, where he headed OgilvyOne nationally.  In addition to leading the content and communication group’s agency business, he will now oversee its integrated digital video content offering, as well as the scaling up of its content marketing and platforms client base.

The 120 Media Collective founder and CEO Roopak Saluja said, “As The 120 Media Collective moves into its next phase of growth, where creating content for business impact is our holy grail, it is imperative to allocate responsibility and build accountability across the group. Kaizad has been an exemplary partner to me and has led JITB to new heights since he came on board in 2016. Rishi and Praveen have proven their ability to inspire teams and get stuff done, allowing us to deliver the level of output that has come to be expected of us over time. This year has already been one of great momentum for 120MC, with new client acquisitions across financial services, healthcare and our traditional stronghold, FMCG. We have set lofty goals for ourselves for 2020 and these developments will take us a few steps closer in achieving them.”

Integrated Operations associate director Rishi Sen has been promoted to chief of staff at The 120 Media Collective. Aside from leading traffic and internal operations, his new role entails working closely with Saluja and Pardiwalla to manage growth and innovation, strategic partnerships and corporate communications. Sen comes with 11 years of experience in media, events and advertising and has been at The 120 Media Collective for four years.

Associate creative director Praveen Nair has been promoted to creative director, Jack in the Box Worldwide. Prior to JITB, Nair helmed the creative teams at Isobar and Grey Digital. Through his career, he has worked on multiple award winning campaigns on brands like Bournvita, Volkswagen and Tata Motors, to name a few. He will now lead JITB’s copy and social media teams, driving excellence across all of its clients.

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