Taneira onboards Shalini Gupta as GM to spearhead growth

Gupta will lead marketing, category, design & supply chain for Titan-owned women’s ethnic wear

Mumbai: Taneira - the women’s ethnic wear brand from Titan, the Tata Group company has announced the appointment of Shalini Gupta as general manager – marketing, category, design, and supply chain. Gupta will lead the way to achieve the ambitious growth target set for FY23 by the brand by solidifying the brand value proposition, said the brand in a statement.  

An alumna from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS), Gupta has been associated with Titan for almost two decades. She has donned numerous leadership positions in the company, such as heading marketing for Sonata watches, being the business head of Helios and licensed brands in the watches division of the company to being the CMO for Titan Eye Plus, the eyewear business of the company.

Speaking on her new role, Gupta said, “Over the past few years, Taneira has brought the best Indian weaves under one roof for the progressive Indian women and has also supported the weaver community from across the country. The brand has won the hearts of many customers in a short period of time, and is now poised to scale up exponentially. I look forward to playing a role in making Taneira the most loved brand for women’s ethnic wear in India”.

Taneira was launched in 2017 to bring about innovation in the women’s ethnic wear category, which   is still largely unorganised, through differentiated designs from over 65 weaving clusters in India, celebrating the diverse textiles and craftsmanship and authenticity of handcraft, said the brand.

The business began with the launch of sarees and has now gradually expanded to festive & bridal lehengas, dress materials, ready-to-wear blouses, salwar and kurtas, stoles and dupattas.

Latest Reads
Koo co-founder Mayank Bidawatka on breaking the language barrier for social media users

Mumbai: Having launched at the outset of the pandemic, home-grown multi-lingual micro-blogging platform, Koo has already garnered over fifteen million users in a short span of twenty months. Pitched as India’s alternative to the US microblogging platform Twitter, the app allows its users to express...

MAM Media and Advertising Ad Campaigns
53% online shoppers favour social commerce owing to affordability, transparency & convenience: Report

The combination of social media with digital commerce is seeing huge growth in India considering the benefit it brings to customers as well as businesses.

MAM Marketing MAM
Flipkart launches ‘India Ka Fashion Capital’ campaign with Ranbir Kapoor & Alia Bhatt

Mumbai: Homegrown e-commerce marketplace Flipkart has launched the ninth edition of its ‘India Ka Fashion Capital’ campaign in a new avatar, featuring Bollywood’s It couple Ranbir Kapoor and Alia Bhatt. Conceptualised in collaboration with McCann World group, the campaign encourages customers to...

MAM Media and Advertising Ad Campaigns
Amazon, Asian Paints & Tata Tea emerge as ‘Most Purposeful Brands’: Kantar report

Data insights and consulting company Kantar has released the 2021 edition of its annual BrandZ India report that unveils the year’s ‘Most Purposeful Brands’ in India. Amazon, Asian Paints, and Tata Tea emerged as the most purposeful leaders in India across technology, non-FMCG, and FMCG categories...

MAM Marketing Brands
MYBYK launches ‘Let’s Unlock’ campaign with comedian Manan Desai

Homegrown bicycle sharing service brand MYBYK is on a mission to make our cities liveable again by providing equitable and sustainable mobility to the masses.

MAM Media and Advertising People
This wedding season, Tanishq initiates new conversation with #MarriageConversations

It is that time of the year when the wedding season plays out all over India. And amidst all the celebrations & planning around a ‘big, fat Indian wedding,’ an aspect that often plays second fiddle is the 'marriage' or the issues that truly matter in a marriage. Thus, to try and rescript India’...

MAM Marketing Brands
LT Foods appoints Amit Mehta as head of convenience & health food biz

LT Foods announced the appointment of Amit Mehta as the head of the convenience and health food business for the 70-year-old consumer food company. Mehta’s key responsibilities will include formulating and implementing new product winning strategies and expanding LT Foods’s presence in convenience...

MAM Media and Advertising People
Sunaina Jairath joins Cred as communications lead

Mumbai: Sunaina Jairath has joined credit card payments app Cred as communications lead. Previously, Jairath was associated with Perfect Relations where she worked for more than 17 years as director of strategy and public policy. She is armed with over 18 years of experience in communication...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required