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Sumit Walia appointed as vice president, product & marketing at OPPO India

Walia will be spearheading the localisation efforts in product and marketing

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MUMBAI: OPPO India recently announced the appointment of Sumit Walia as vice president, product & marketing to further strengthen OPPO's product offering and establish a stronger connect with Indian consumers.

In his new role, Walia will be spearheading the localisation efforts in product and marketing at OPPO India. Strategically appointed, he will be leading the India market and will be focussing on building and growing the OPPO brand in the highly competitive mobile handset space in India.

Speaking on the appointment OPPO India CEO and OPPO South Asia president Charles Wong said, "In-line with OPPO India's localisation approach, we are happy to have Sumit Walia on-board with us. At OPPO, we are committed to bringing meaningful innovation to Indian consumers and Sumit will be working alongside our local R&D centre in Hyderabad to introduce not only cutting-edge technology but also new experiences customised for Indian consumers. Sumit's appointment comes at a critical juncture as we enter the 6th year of our operations in India & plan to expand our product offerings across all price points. India is one of our key markets, we believe that Sumit will play an instrumental role in strengthening our brand in the coming years. We extend a warm welcome and congratulate him on his new role."

Commenting on his new role, Walia said, "I am delighted to join the OPPO family especially when the brand is experiencing such a phenomenal transformation. The opportunity that lies ahead is incredibly exhilarating and I look forward to working with the team to take OPPO to new heights. Focusing on consumer engagement, the aim will be to bring localised insights across product and marketing portfolio to achieve our goal."

Walia comes to OPPO with over two decades of experience. A well respected and recognised veteran of the technology and telecom space, Sumit has worked with multiple leading brands managing diverse portfolios for Samsung, Huawei, LG Electronics and Videocon. Focusing largely on bringing in a perfect confluence of sales and marketing, Sumit has been at the forefront of strengthening the position of various technology brands in the India market.

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