Mumbai: SugarBox's marketing head Naarayan TV has joined IDFC First Bank as chief marketing officer (CMO), as per his LinkedIn profile.

"As I begin my new innings at IDFC FIRST Bank in the marketing team, I feel energised at the opportunity to work with some of the best minds in the BFSI industry," Naarayan wrote in a LinkedIn post.

In his eight-month stint at SugarBox, Naarayan had set up the marketing and communications team across brand, digital, creative, PR and partnership marketing. "To my friends at SugarBox Networks and my incredibly talented marketing team, grateful to have worked with you. As always, I will cheer for your success," he further said.

In a career spanning over 16 years, Naarayan worked with companies like HSBC, Standard Chartered Bank and PayPal among others. He has completed B-Tech in civil engineering from Calicut University and an MBA in marketing from PSG Institute of Management.