Shriram Sanjeevi moves on from Levista Coffee

He led the sales and marketing division, overall business strategy among other responsibilities.

NEW DELHI: Levista Coffee vice president Shriram Sanjeevi has moved on after a 16-month-long stint at the brand.

According to reports, Sanjeevi announced the news in a personal message to industry colleagues. "I have stepped down from Levista on 3 April 2021. Levista Coffee is poised for a huge leap of growth this new financial year, and it’s all in your hands to support this budding baby brand and help it to scale great heights. I will cherish every moment that I’ve spent in this company all my life,” he wrote.

At Levista, he led the sales and marketing division, branding, supply chain management and overall business strategy.

An IIM-Bangalore alumnus, Sanjeevi has worked with marquee companies such as RPG Retail, The Future Group, Café Coffee Day and Royal Enfield (Eicher Motors). In 2006, he joined the start-up team responsible for the opening of Kempegowda International Airport in Bengaluru, which also happened to be India’s first private greenfield airport. 

In his subsequent roles, he helped set up 140 outlets for Café Coffee Day across India and had a two-year spell with Royal Enfield Motorcycles, where he was responsible for expanding the company’s dealership network.

During his close to 25 years in the retail industry, Sanjeevi has been conferred several awards that include Top 100 Retail Minds by World Federation of Marketing in 2018, and Top 50 Retail Professionals of India by Asia Retail Congress in 2014.

Homegrown coffee brand Levista is currently present across Tamil Nadu, Karnataka, Puducherry, Andhra Pradesh and Telangana.

Latest Reads
Timex celebrates its rich heritage with ‘Given for Generations’ campaign

Mumbai: Watchmakers Timex Group celebrates its rich heritage with the launch of a new campaign called ‘Given for Generations.’  Timex believes that every watch has a soul and it comes from a relentless pursuit of craftsmanship, quality and design. The brand has also democratised timekeeping by...

MAM Marketing MAM
CupShup wins digital mandate for Easiloan

Mumbai: CupShup, a full-service agency has bagged the digital mandate for the fintech startup, Easiloan. The account was won following a multi-agency pitch and will be handled out of CupShup’s Mumbai office. As part of the mandate, Cupshup will handle the social media presence and digital brand...

MAM Media and Advertising Account
Expectations Budget '22: Fuel prices, medical expenses remain major concerns shows Kantar survey

Mumbai: With the third wave of pandemic raging on, the majority of consumers expect the government to increase focus on strengthening the healthcare infrastructure, showed the latest pre-budget survey conducted by data insights company Kantar.

MAM Marketing MAM
toothsi names Vishwanath Shetty as VP of brand partnerships

Mumbai: toothsi, a D2C start-up recognised for its smile makeover products and services has named Vishwanath Shetty as its new vice-president of brand partnerships.  With more than 15 years of experience in IP/branded content sales across media, advertising and martech, Shetty will lead the newly-...

MAM Media and Advertising People
Swiggy's director of marketing Umesh Krishna moves on

Mumbai: Swiggy's director of marketing Umesh Krishna has moved on from the company after a four-year stint. He made the announcement with a social media post. Krishna is a 360-degree marketer with expertise in digital strategy, performance marketing, brand management and media purchasing. Prior to...

MAM Media and Advertising People
Kaizzen partners with Teri for World Sustainable Development Summit 2022

Mumbai: Kaizzen, an integrated communication agency, has partnered with The Energy and Resources Institute (Teri), the not-for-profit, policy research organisation, as an outreach partner for World Sustainable Development Summit (WSDS) 2022. WSDS is Teri’s annual flagship event, which will be held...

MAM Media and Advertising Account
HiveMinds bags digital mandate for Max Life Insurance

HiveMinds Innovative Market Solutions, the digital specialist of Madison World has bagged the digital mandate to manage Max Life Insurance’s paid marketing portfolio. The account will be serviced by HiveMinds’ newly opened North branch.

MAM Marketing MAM
Britannia's new campaign stresses on protein consumption for young Indians

MUMBAI: Britannia Industries has launched a new TVC for Britannia Cheese that talks about its protein rich nutritional qualities. Proteins are by far one of the most important macro nutrients that  should be part of a healthy diet and through the new  campaign, the Dairy company aims to raise...

MAM Media and Advertising Ad Campaigns
We want to be the poster boy for Web 3.0-led marketing in India: WATConsult’s Sahil Shah

Hybrid digital agency, WATConsult from the Isobar India group celebrated its 15th anniversary this month by launching an NFT (Non-fungible Token) in the form of digital artwork. Titled ‘Once a WATizen, always a WATizen', it contained the names of all its 1500+ employees- past and present- to...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required