MAM

Sania Mirza to continue as Centuary Mattresses’ brand ambassador till September 2020

Mirza will soon appear in brand’s new ‘Sleep Like a Champion’ Campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/22/sania.jpg?itok=j7bLaVe5

MUMBAI: Centuary Mattresses - one of the India’s leading mattress brands, will be continuing its association with Sania Mirza till September 2020. The tennis star’s engagement as the brand ambassador of Centuary Mattresses which started in March 2018 will now continue till September 2020. This engagement also made the company an early mover amongst the Indian mattress companies, and to have a continuous association with a celebrity brand ambassador.

While commenting on the development, Centuary Mattresses executive director Uttam Malani said, “Our association with Sania Mirza was a step towards accelerating our growth plans for the brand. The synergies between the attributes of Centuary Mattresses and Sania Mirza’s personality have had a positive impact on our brand. Our continued association also enables us to rise our positioning and increase our focus on the premium segment.”

Centuary Mattresses has been continuously leading the product innovation in the Comfort and Bedding industry, offering varied range of products which are manufactured using advanced technology, and conforming to the highest norms. Sania Mirza also encourages people to dream big to achieve greater success and the importance of Power of Better Sleep to chase those dreams. Post successful launch of Signature Collection - inspired by its brand ambassador Sania Mirza, Centuary Mattresses has launched yet another collection under its umbrella – Hybrid Collection; which is the latest in mattress technology.

Sania Mirza will be seen across a fresh marketing campaign of the brand in the coming season; where she will be seen advocating to “Sleep like a Champion”.

“For the success of champion; one must understand how important it is to sleep like a champion. I am proud to continue my association with a brand such as Centuary – which has been offering the Power of Better Sleep to all those who dream to be a champion”, said Sania Mirza, on her continued association as the brand ambassador with Centuary Mattresses.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/phonepe.jpg?itok=se5NI-si
PhonePe launches “Karte Ja. Badhte Ja.” with Aamir Khan and Alia Bhatt

MUMBAI: PhonePe, India’s leading digital payments platform today announced the launch of its new brand campaign “Karte Ja. Badhte Ja.” featuring Bollywood superstars Aamir Khan and Alia Bhatt.  PhonePe is also the official co-presenting sponsor for the television broadcast of VIVO IPL 2020, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/shalimar.jpg?itok=kA_PqWRm
Shalimar Paints has launched its new latest campaign 'ColourALife'

MUMBAI: Iconic paint manufacturer Shalimar Paints, being a responsible corporate has taken a proactive initiative to bring colours to the lives of the blind kids. To introduce the concept of #ColourALife, the brand has transformed the recovery rooms of eye hospitals by painting them with vibrant...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/shefali.jpg?itok=d9QkB1EA
Star Sports campaign for ICC Women’s T20 WC 2020 featuring Shafali Verma

MUMBAI: Star Sports has launched a new campaign #TakeOnTheWorld featuring sixteen-year-old Shafali Verma, ahead of the ICC Women’s T20 World Cup set to begin Friday on 21 February 2020. #TakeOnTheWorld uses glimpses of Shafali’s childhood to bring alive her single minded-focus and passion to play...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/82_5_Communications.jpg?itok=6_mG6nHV
82.5 Communications makes a mark in year one

MUMBAI: It’s a toddler and it is already boasting of achievements attributable to the big boys in advertising. Mumbai-hqed creative boutique Eight Two Point Five ( 82.5) Communications is the agency we are referring to. It came into existence just a year ago (26 January), as a reincarnation of...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/Love.jpg?itok=rW62xHtg
Brands and Valentine's Day campaigns 2020

MUMBAI: Love is in the air and Valentines’s day is not just an occasion for those who love to connect but also for brands to connect with their consumers. This year too, brands are leaving no stones unturned to grab customer’s attention and promote their products. Brands are trying to break the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/sanjit.jpg?itok=6I11kh-j
MyTeam11 appoints Dentsu X as the Digital agency on record

MUMBAI: MyTeam11 - One of India’s leading fantasy sports platforms, today announced the appointment of Dentsu X as their digital agency on record, in furthering their consumer and media outreach program for the upcoming season. MyTeam11 who boasts of a subscriber base of ten million plus presently...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/watches.jpg?itok=CBDsiyze
Helix celebrates self-love, life and friendship with the launch of their new collection

MUMBAI: This Valentine’s Day, building on the philosophy of love and friendship, Helix has launched its new trendy collection catering to the needs and wants of Gen Z. The collection is an ideal amalgamation of style and comfort, making it an everyday essential for youngsters. The trendy collection...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/lic.jpg?itok=RpSAJJI4
The LIC of India launches its new digital campaign, goes offline to promote the same

MUMBAI: The LIC of India which recently launched a new digital campaign to promote the importance of life insurance in different phases of life, has taken the campaign offline to reach out and engage with the audience, bringing in a personal touch. The campaign called - Smart logon ki clear hai...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/alexa.jpg?itok=IeHZXL7l
Here’s how Amazon Alexa is celebrating love this Valentine’s Day

MUMBAI: It’s that time of the year again when there’s a certain magic in the air. When everything takes a little more colour, looks a little prettier, and sounds a bit sweeter. To be in love like that, knows no boundaries; be that of colour, community, age, or gender.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories