MAM
Report on Shemaroo

Saatchi & Saatchi Propagate strengthens teams in New Delhi, Bangalore

It has brought onboard Sachin Dhir and Sugandha Garg for its New Delhi and Bangalore offices

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/22/Saatchi.jpg?itok=Nthko9pV

NEW DELHI: As L&K Saatchi & Saatchi strengthens its creative and planning teams across India, Saatchi & Saatchi Propagate too has announced new additions to its teams. The full-service digital agency has brought onboard Sachin Dhir and Sugandha Garg for its New Delhi and Bangalore offices respectively. Both of them will report to Priya Jayaraman, CEO - Saatchi & Saatchi Propagate. 

Welcoming them, Jayaraman said, “I am extremely happy to have Sachin and Sugandha lead our clients to their milestones along with me. We have been an agency focussed relentlessly on client success in the digital landscape that is ever changing and evolving. It needed a team with me that can navigate change, handhold clients into a growth surge and chart a course with them. New Delhi and Bangalore are very important offices for us with an amazing set of clients that we are very proud to partner.” 

Dhir joins Saatchi & Saatchi Propagate Delhi from Wunderman Thomson Mirum where he worked on brands like Reebok, Times of India, Verisign, HCL, Sofy, Jagran, Swatch, Pepsi and Facebook.

He says, “Saatchi & Saatchi Propagate comes at the right time in my digital journey as businesses are swiftly transforming and reimagining themselves with customer centricity and engagement not just for communication but also for business growth. With a great team to back me, I am looking forward to this!” 

Garg joins the Bangalore team having started her digital journey with Tribal DDB and then moving on to Mindshare, Maxus and Tonic Worldwide. She has experience on brands such as Citibank, Ford, Skoda, IPL, Enamor, Sony Entertainment Network, Sony Bravia, Diageo and Disney. She has also enriched her experience with her own entrepreneurial venture. 

She says, “Saatchi & Saatchi Propagate is an opportunity like no other. I am excited to explore the playing field available to me courtesy Publicis Groupe. Leading the Bangalore office under Priya’s tutelage will be an enriching experience and I look forward to doing some exciting work with a very talented team.”

Saatchi & Saatchi Propagate serves a wide range of local and global clients, notably MaxLife Insurance, Max Group, Scripbox, Practo, ESPN CricInfo, Embassy Springs, Tuborg and many more. Known for their ownership-driven and entrepreneurial spirit, they have worked with various clients in drafting their customer journeys that operate at the intersection of media, technology and creativity.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/img_05032021_164913_800_x_800_pixel_0.jpg?itok=1Phc1LM1
Why Havells’ new ceiling fan is actually a ‘Feeling Fan’

MUMBAI: Leading FMEG Havells India has rolled out a new advertisement campaign for its technologically advanced ceiling fan category. Conceptualised by Mullen Lintas Delhi, the campaign “It's not just a fan, it's a ‘Feeling Fan’” showcases IoT (Internet of Things) enabled smart features like voice...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/img_05032021_160424_800_x_800_pixel.jpg?itok=aaC2jIRo
Ahead of Women’s Day, Reebok says ‘It’s A Man’s World’

MUMBAI: British-American footwear and clothing company Reebok has launched its latest campaign titled ‘It’s A Man’s World’ in association with MADWOMEN, an all-female creative collective. The campaign unveiled in the run-up to Women’s Day, featuring two collections comprising six iconic sneakers,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/cn.jpg?itok=U_UfaKjX
Chingari celebrates woman power with #SheGotSpark

MUMBAI: Homegrown short-video sharing platform Chingari is celebrating women power with its distinctive campaign #SheGotSpark. Find women from every walk of life as they share their courageous stories of proving themselves via their videos. The chosen few motivational videos get featured by...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/wpp.jpg?itok=QGpAFfmh
Facebook’s Dave Rolfe moves to WPP as global head of production

NEW DELHI: WPP has appointed Dave Rolfe to the new role of global head of production, WPP and Hogarth. Rolfe, who was most recently head of production for global business marketing at Facebook, will be based in Hogarth Worldwide, WPP’s creative production arm. He joins in March, reporting to WPP’s...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/q.jpg?itok=5GvkGIAf
Adaptability & speed key factors to get through tough times: SBI General’s Shefali Khalsa

That India’s banking and finance sector has witnessed explosive growth and expansion ever since the era of economic reforms was launched nearly three decades ago is not news. That this growth also fuelled new windows of employment opportunity for women in the BFSI sector is however not so well...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/marketing.jpg?itok=MpyINgBW
Rebuilding consumer trust, meeting altered expectations: Brands on the 2021 challenge

Our world, as we know it, changed irrevocably last year in the wake of Covid2019. As people everywhere struggled to make sense of an evolving reality, organisations too were forced to reassess and recalibrate their businesses in a bid to survive and grow.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/kapil.jpg?itok=b7Sk5y5F
Fittr brings on Kapil Mehta as head of marketing

NEW DELHI: Online health and fitness brand Fittr has strengthened its core leadership team with the appointment of Kapil Mehta as the head of marketing. In his new role, Mehta will be responsible for formulating the overall marketing strategy, alongside building and developing brand Fittr. A...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/sss.jpg?itok=etxhJff8
#DontMessAround with unprotected sex, says Manforce Condoms

NEW DELHI: Manforce Condoms has come up with a new campaign #DontMessAround, urging people not to engage in unprotected Through this campaign, the brand is focusing on a larger responsibility of educating people to use condoms to steer clear of messy scenarios which arise due to unprotected sex....

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/img_04032021_125026_800_x_800_pixel.jpg?itok=ZOrelUoY
Publicis Groupe merges Indigo Consulting & PWW digital marketing teams

MUMBAI: Publicis Groupe has announced the integration of Indigo Consulting's digital marketing team with Publicis Worldwide (PWW). This move will make PWW a 300-member agency, offering brand building communication services right from strategy to creative, across mainline, digital and social, with...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required