MAM
Report on Shemaroo

Publicis Worldwide India hires Radhika Burman as VP - strategic planning

Previously, she was manager – strategy and consumer insights at Platinum Guild International.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/05/06/photogrid_plus_1620283155330.jpg?itok=_CAUHGzL

NEW DELHI: Publicis Worldwide India has brought on Radhika Burman as vice president – strategic planning. She will be based out of New Delhi and will report into BBH-Publicis Worldwide India MD & chief strategy officer Sanjay Sharma.

In her role, Burman will lead the strategy mandate for the New Delhi office, spearheading the strategic planning function for existing clients as well as driving growth through new business for the region. She will play a crucial role in the agency’s growth ambitions with an objective to deliver solutions driven by a well-rounded view on consumer insights that can be translated into powerful and actionable brand insights.

Sharma said, “In today’s complex and fast changing world, our clients need strong strategic partnerships more than ever. Radhika is an exceptional strategic mind who has the experience, expertise and energy to partner our clients in providing the right solutions for today’s challenges. In the coming days I see her playing a pivotal role in driving the growth and creative agenda for Publicis Worldwide in New Delhi.”

Burman has over 11 years of experience both on the client side as well as across network agencies. In her last role, she was manager – strategy and consumer insights at Platinum Guild International and played a central role in the strategic planning process to build the platinum jewellery business for India by effectively analysing and translating consumer and trade research into insightful strategies. Prior to that, she has worked at FCB and JWT and was part of the strategic planning team that worked on brands such as Zee, PepsiCo, Hero, and Cargill among others.

“I am excited to be part of this new phase at Publicis, and very thrilled at the opportunity to work cohesively on an integrated communications approach to deliver growth and success for our partners,” said Burman. “The focus will be to create seamless and consistent experiences for the brands we work on, across multiple channels and touch points. Given the challenging times we are in, the need to deliver unified marketing and messaging strategies has never been stronger. Our efforts will be to give our partners just that.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/23/bhavani_devi.jpg?itok=Z_Xbwmex
Rin celebrates India's first Olympic fencer in its latest TVC

Mumbai: Rin, one of the oldest detergent brands from the house of Hindustan Unilever has unveiled its latest commercial celebrating the rise of India’s first woman fencing champion, C.A. Bhavani Devi. Earlier in March, Devi scripted history by becoming the first-ever Indian fencer to qualify for...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/amit-kumar.jpg?itok=cbKHAJvY
Symphony Ltd. announces Amit Kumar as new ED and Group CEO

Symphony Limited on Tuesday announced the appointment of Amit Kumar as executive director (ED) and Group chief executive officer (CEO) of the Company, effective 2 August.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/photogrid_plus_1624365927835.jpg?itok=OC3gO67u
Gaurav Dudeja promoted to executive VP and head of Leo Burnett Orchard

New Delhi: Leo Burnett Orchard on Tuesday promoted Gaurav Dudeja as executive vice president and head of Leo Burnett Orchard and appointed Pravin Sutar as head of creative. Both Dudeja and Sutar will now lead the national mandate for Leo Burnett Orchard and will report to South Asia Leo Burnett,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/photogrid_plus_1624349550626.jpg?itok=QUtoNIEo
Amit Wadhwa promoted to CEO at dentsu Creative India

New Delhi: On the back of its global organisational redesign, dentsu international on Tuesday created a new structure for its creative service line in India. The restructuring will bring together some of India’s best agencies along with their digital & PR capabilities - all from the house of...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/photogrid_plus_1624349392545.jpg?itok=pVamS7jo
Golin elevates Shouvik Prasanna Mukherjee to CCO, Asia Pacific

New Delhi: Interpublic Group agency Golin has promoted Shouvik Prasanna Mukherjee chief creative officer, Asia Pacific.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/photogrid_plus_1624348750507.jpg?itok=eNRGjI4-
Supercell announces Kartik Aaryan as Brawl Stars brand ambassador

Mumbai: Supercell has roped in Bollywood heartthrob Kartik Aaryan as brand ambassador for its mobile game, Brawl Stars. Aaryan also stars in the game’s new #AlagSaAction promotional campaign. The #AlagSaAction campaign exemplifies the unique take on multiplayer action that has seen Brawl Stars’...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/photogrid_plus_1624347539333.jpg?itok=r96ssZQc
RepIndia appoints Purnima Bali as creative director

New Delhi: RepIndia on Tuesday appointed Purnima Bali as creative director. She will be tasked with leading the creative endeavour at RepIndia, and further grow the creative business across Delhi, Bengaluru, and Mumbai. Bali was previously working as the associate creative director at Interactive...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/lgbtq_rights.jpg?itok=4PDUcHvk
Pride without Prejudice? Where do Indian brands stand on LGBTQ+ representation

Consumers today are less tolerant of brands that don’t take positions on emerging social issues. In the changing world scenario, consumers lean more towards brands that are open and transparent with their views.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/kantar-800.jpg?itok=-14wvfQv
Amazon, Apple emerge as most valuable global brands 2021: Kantar

New Delhi: Multinational giant Amazon consolidated its position as the world’s most valuable brand, growing 64 per cent to $ 684 billion, Kantar said in its latest BrandZTM Most Valuable Global Brands 2021 ranking released on Monday. Amazon’s brand value grew by almost $268 billion this year and it...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required