Mumbai: Publicis Groupe India on Wednesday announced the appointment of Amaresh Godbole as CEO of digital technology business. In this role, Godbole will be leading the digital experience and technology agencies Digitas India and Indigo Consulting. He will also be responsible for scaling up the Publicis Commerce D2C offering.

The role will report to Publicis Groupe South Asia CEO Anupriya Acharya and both Digitas India CEO Unny Radhakrishnan and Indigo Consulting MD Jose Leon will work closely with Godbole, said the company in a statement.

“The last two years have seen an acceleration in technology adoption and companies across sectors are grappling with the need to deliver more contemporary customer experiences and improve critical business processes," remarked Anupriya Acharya. "We have an opportunity to accelerate further our unique digital technology offerings in India and unlock new avenues, bringing in exponential growth for clients. In Amaresh, we have someone who deeply understands the Publicis way of working and also brings an outside-in view of technology trends and the wider industry from his time with Google.”

Prior to this, Godbole was associated with Google India as head of creative and capability, and he also has a history of over a decade with Publicis Groupe where his last role was Digitas India CEO.

“In Digitas, Indigo Consulting and the Publicis Commerce teams, the group has formidable technology transformation offerings. I hope to use the unique vantage point this role offers to find synergies and reimagine our combined go-to-market strategy in light of emerging client segments and technology opportunities such as Web3 and D2C," said Godbole. "The group’s Power of One approach will ensure we can offer these capabilities to all Publicis Groupe clients in India. On a personal note, Publicis Groupe has been like a second home for me and I’m excited to be back amongst people I’ve known and respected for a long time.”