MAM
Report on Shemaroo

Prashanth Challapalli elevated to COO at Leo Burnett Orchard

Prashanth Challapalli elevated to COO at Leo Burnett Orchard

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/06/prashant.jpg?itok=6MFMzEa7

MUMBAI: The Leo Group has elevated Prashanth Challapalli as the chief operating officer for Leo Burnett Orchard. 

In his new role, he will report to Leo Burnett managing director - India and chief strategy officer - South Asia Dheeraj Sinha and Leo Burnett managing director – India and chief creative officer South Asia Rajdeepak Das.

Challapalli replaces Mahuya Chaturvedi, who is moving on from the organisation. He will be based out of Leo Burnett Orchard’s Mumbai office.

Welcoming him to his new mandate, Sinha said, “One of Prashanth’s greatest assets is his knowledge and experience in driving Power of One solutions, tapping into all the Publicis Groupe companies to bring the power of creative, digital, data, content, shopper marketing, media, PR, production and entertainment to solve business problems. As we build brands and businesses that talk to consumers who live in a digitally-enabled world, Prashanth’s significant experience in this domain will be highly valuable. I have known Prashanth to get into the details of the business and lead from the front. I am convinced that he will add value to our client’s businesses and take Leo Burnett Orchard to new heights.”

Excited about the road ahead, Challapalli said, “Leo Burnett Orchard has a great set of brands and people. It is the perfect canvas for me to build the Power of One story further. The last 18 months of my role in the group as the chief integration officer have given me a really good understanding of the skill sets we have built across different specialisations. I am really looking forward to bringing these together for our clients at Leo Burnett Orchard.”

He has been an integral part of the group since the last 18 months as the chief integration officer for Leo Burnett South Asia, driving the integration agenda for key clients such as Google, P&G, McDonald’s and TVS Motorcycles. 

Out of his 20 years’ experience, he spent the first 11 years in agencies such as Ogilvy, Lowe, Y&R, Dentsu & Publicis Ambience handling brands like Lakme, Fair & Lovely, Pepsodent, FedEx, Marico, Tetley and Exide. In 2009, he started Jack in the Box Worldwide, one of the most awarded digital agencies in India with campaigns like Kolaveri, Pepsi IPL and 7Up to its credit. He then ran iContract for four years winning big brands like Google, YouTube, Amazon, Kindle, Dettol, Durex, Vaseline, Hotstar and Kissan, amongst others.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/15/tute.jpg?itok=OYmZz8kD
Marcom firm Tute Consult hires Shweta Mehrotra as Strategy Head

New Delhi: Integrated marcom and PR agency Tute Consult on Tuesday strengthened its leadership team with the appointment of Shweta Mehrotra as the strategy head. Mehrotra will be working closely with Tute Consult founder Komal Lath and oversee strategies and operations across the board. Her...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/15/photogrid_plus_1623744201157.jpg?itok=vlh4rTMu
NYUMI launches five new products for urban Indian women

New Delhi: Direct to consumer start-up, Nyumi has entered the fast-growing nutraceutical space with the launch of five critical products specifically formulated for the urban Indian women. The company addresses the specific issues of nutrient deficiencies in Indian women through products that blend...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/15/photogrid_plus_1623743455265.jpg?itok=tFvo92I6
Wondrlab ropes in Bilal Ansari as lead-data

New Delhi: Wondrlab strengthened its senior leadership team on Tuesday with the appointment of Bilal Ansari as lead-data. He will report to Wondrlab, co-founder and managing partner, content platform, Rakesh Hinduja. Ansari comes with expertise in data analysis for business and brand solutions –...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/15/manforce.jpg?itok=dngpU5Yw
Manforce condoms rolls out a new ad ahead of Father's Day

Mumbai: Manforce condoms has released a new ad ahead of Fathers’ Day in continuation of its last year's campaign ‘Better Endings’ on unplanned fatherhood. The ad points to the increased time spent behind closed doors by couples getting caught up in increased moments of intimate indulgence, leading...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623667654894.jpg?itok=T0G4DGgz
The Minimalist launches Covid Care Program for its employees

Mumbai: Mumbai based creative solutions group, The Minimalist has announced a Covid Vaccine Cover program for its employees which will cover the entire team of 140+ people, across offices. The program will cover vaccine expenses for the employees and include their spouse, parents, and upto two kids...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623662118916.jpg?itok=rliiEYyr
Havas Media Group India announces key elevations for senior management

Mumbai: Havas Media Group India on Monday announced several new elevations and promotions, as it gears up to accelerate its growth across key markets in the country.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623661099403.jpg?itok=ngVtSZeq
TCM Sports Management appoints Sudip Roy as EVP – New Business

New Delhi: TCM Sports Management, a full service sports marketing and management company has appointed Sudip Roy as executive vice president – New Business. Roy will be responsible for developing revenue strategies for the new business verticals -Digital platforms, Branded content opportunities in...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623658736769.jpg?itok=vjgI_Yg1
L&K Saatchi & Saatchi ropes in Kanishka Vashisht as executive creative director

New Delhi: L&K Saatchi & Saatchi strengthened its creative team on Monday with the appointment of Kanishka Vashisht as the executive creative director. Vashisht will be based out of New Delhi and will manage all brands for the region. He will report to L&K Saatchi & Saatchi, Joint...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623657669327.jpg?itok=8kdllb1C
Aon brand replaces Anviti Insurance Brokers in India

Mumbai: Global professional services firm providing a broad range of risk, retirement, and health solutions, Aon plc on Monday announced that it will operate its insurance and reinsurance broking business under the Aon brand name in India, effective immediately. Aon acquired a 49 percent stake in...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required