MAM

Neeraj Sangani takes charge as Hansa Customer Equity CEO

Sangani has been COO of the company since May 2020.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/10/27/img_27102021_114121_800_x_800_pixel.jpg?itok=MI-FUNZQ

Mumbai: RK Swamy Hansa Group on Wednesday named Neeraj Sangani as chief executive officer of its wholly-owned subsidiary Hansa Customer Equity Pvt Ltd. He will be reporting to group CEO Shekar Swamy and the board of the company, said the statement.

The RK Swamy Hansa Group commenced Hansa Customer Equity as a start-up 13 years ago and has invested heavily in this technology-driven space. The company has established itself as a leader in the data analytics, CRM, and martech space and is providing exemplary service to its clients. 

Sangani has been the COO since May 2020 and running the operations of the company for the past 16 months.

“Neeraj joined the group over two decades ago. He grew up in the world of advertising and branding, and has added valuable experience in analytics and data-driven customer engagement programs. He will be a great partner to clients and our people, and drive the company to the next level," stated Shekar Swamy.

Sangani is an alumnus of UCLA Anderson School of Management and a keen proponent of Behavioural Economics. He has completed his professional certifications from the Institute of Data & Marketing, London, and the Rotman School of Management, Toronto. He runs www.cxmlab.com, a blog on tech, data & analytics.

“It is an honour to lead this exciting company with a great portfolio of clients,” said Sangani. “I look forward to working closely with the group, and consolidating our leadership position in the market.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/img_07122021_174255_800_x_800_pixel.jpg?itok=e4qREict
Hawk e-commerce bags performance marketing & digital strategy mandate for Inveda

Mumbai: Hawk e-commerce has bagged the performance marketing and digital strategy mandate for Inveda, an HVM Network-owned herbal beauty brand.  As part of the mandate, the agency will work on building a new narrative for the brand and elevating the brand’s user experience with a website revamp. It...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/img_07122021_170031_800_x_800_pixel.jpg?itok=SJFiFbkK
Somany Ceramics launches new campaign with Salman Khan

Mumbai: Somany Ceramics Ltd, a homegrown company specialising in ceramic tiles and allied product segments, has launched its new brand campaign ‘Zameen Se Judey.’ The TVC aims to connect directly with the masses urging them to opt for international quality products at an affordable price that are...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/img_07122021_153435_800_x_800_pixel.jpg?itok=8laUlybI
Lyxel&Flamingo wins social media mandate for AloFrut

Mumbai: Axiom Ayurveda has entrusted Gurgaon-based digital marketing agency Lyxel&Flamingo with the social media mandate for its fruit juice brand, AloFrut. The mandate was won post a multi-agency pitch. The agency is tasked with leveraging its collective creative, strategic, and social media...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/img_07122021_144716_800_x_800_pixel.png?itok=9ePt5BwU
DFAN strengthens leadership team with appointment of Hemlata Varlani

Mumbai: Digital Futurists Angels Network (DFAN), a global community-backed Angel Network announced the appointment of Hemlata Varlani, as chief marketing officer and lead- Impact Investment initiatives.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/img_07122021_125958_800_x_800_pixel.jpg?itok=P23WO8uy
'We've Got Your Back' assures Lenovo in new corporate campaign

Mumbai: Lenovo has launched its new corporate campaign called 'We've Got Your Back!' to showcase the impact that the brand has on different aspects of India. This latest campaign is created and conceptualised by The Womb.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/tulsi.jpg?itok=YYjL0s-D
Tulsi Tea launches hyperlocal campaign 'Safaltaa Ka Kadak Swaad’

Mumbai: Tea Packers Pvt Ltd-owned Tulsi Tea, one of Gujarat’s well-known tea manufacturers, has launched its ‘Safaltaa Ka Kadak Swaad’ hyper-local campaign to connect at a deeper level with its discerning customers in Saurashtra. This campaign has been conceptualised and executed by Tiger...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/sebamed.jpg?itok=Gp_VUSih
Sebamed takes on tall claims of shampoo brands in new ad

Mumbai: German personal care brand Sebamed has unveiled its latest campaign- a satirical, tongue-in-cheek take on the tall claims peddled by hair care brands under the garb of the “Conditions Apply” disclaimer. The commercial urges consumers to switch to its ‘scientifically superior’ shampoo that...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/kerovit.jpg?itok=usFI9JTD
Kerovit launches new TVC with Ranveer-Anushka

Mumbai: Faucets & sanitaryware brand Kerovit, from the house of Kajaria, has launched a new television ad campaign featuring actors Ranveer Singh and Anushka Sharma. The commercial, titled ‘Freedom 3.0’ carries forward the brand's expression 'Kerovit is Freedom' showcasing a bathroom as a space...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/this-year.jpg?itok=rK_AidrR
Indian ad industry to grow up to 8% annually on average: Group m forecast

GroupM has released its ‘This Year, Next Year’ global end-of-year forecast that shows a much faster expansion in the advertising industry than previously anticipated (driven primarily by growth in the US, UK, and China).

MAM Media and Advertising AD Agencies

Sign up for our Newsletter

subscribe for latest stories

* indicates required