MAM

Mindshare elevates Ruchi Mathur & Saket Sinha

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/03/13/IMAGE-3.jpg?itok=DAKMJu_y

MUMBAI: Mindshare, India’s largest media agency, part of GroupM, has announced further organisational restructuring, in order to strengthen its focus on clients within each cluster, drive new capabilities and services, and strengthen operations. 

The move is intended to help Mindshare not only improve and expand its offerings but also grow its presence in the industry, through a precision-based approach towards customer satisfaction.

Ruchi Mathur has been instrumental in the growth of Mindshare North and her perseverance has led to the delight of clients, acquisition of several hero projects, and accolades from the industry. She has held pivotal roles leading the entire Mindshare PepsiCo team and collaborating with the larger advertising ecosystem to deliver great innovation for their brands. 

In her expanded remit as senior vice president of client leadership, Mindshare North and East, Mathur will take on the responsibility of leading an additional region, and will be leading Mindshare North and East. Under her guidance, Mindshare North and East is looking forward to boosting its operational efficiency and delivering greater outcome-based business results for existing and future clients. She will also work closely with promising startups in the region that are exploring newer models of consumer engagement, by bringing together technology, insights and platforms as they grow. Mathur will work with the president of client leadership India Amin Lakhani.

Saket Sinha will work with Mindshare South Asia CEO Prasanth Kumar and lead m/Six India as senior vice president of client leadership, focusing exclusively on growing and leading the brand. Under Sinha’s leadership m/Six in the last one year has acquired key clients across a variety of consumer product categories. M/Six today has offices in three zones - west, south and north.

Speaking on this development, Kumar says, “Ruchi and Saket are both dynamic leaders with strong networks in the market, as well as with consumers and clients. We are very excited with the opportunities across the landscape and we are sure that the army of leadership we have in the organisation will produce great results to our clients and therefore a successful journey for us.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/ms.jpg?itok=utac6fOT
Maruti Suzuki clocks 1% net profit in Q2

NEW DELHI: Maruti Suzuki India has reported a net profit of Rs 1,371, a slim growth of one per cent year-on-year for the quarter ended 30 September 2020. The Q2 bottom line of India's largest car manufacturer is still an improvement from a year-on-year loss of Rs 249.5 crore in the previous quarter...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/syska.jpg?itok=slTVsEXm
Syska Group signs on Rajkumar Rao as brand ambassador

NEW DELHI: Syska Group has roped in award-winning Bollywood actor Rajkumar Rao as the new face of the brand. Rao will work closely with the company to promote Syska products across LED and fan segments.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/ethinos.jpg?itok=y7lHbF4d
Ethinos wins digital media mandate for Wellness Forever

NEW DELHI: Ethinos Digital has acquired the digital media mandate for lifestyle retail pharmacy chain Wellness Forever. The account was won following a competitive pitch process involving some of the leading agencies across India and shall be handled from their Mumbai office. Ethinos Digital will...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/pidi.jpg?itok=s4-eVunX
Pidilite acquires Huntsman Group's India subsidiaries

MUMBAI: Pidilite has approved a definitive agreement with US-based Huntsman Group for acquiring 100 per cent stake in one of their subsidiaries in India – Huntsman Advanced Materials Solutions Private Ltd (HAMSPL) – for Rs 2,100 crores. HAMSPL manufactures and sells adhesives, sealants and other...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/pg.jpg?itok=W3cC6QPi
P&G announces Rs 400 crore fund for self-reliant India

MUMBAI: Procter & Gamble (P&G) has announced a Rs 400 crore ‘India Growth Fund’ to collaborate with existing and new suppliers to build capacities that will further localise manufacturing of finished products, procurement of raw materials & packaging materials, and adopt go-to-market...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/cure.jpg?itok=1iEWMDxt
Langoor Havas bags digital mandate for Curegarden

NEW DELHI:  Langoor Havas has won the digital transformation mandate for Curegarden, a natural health supplements brand. Curegarden is owned by Livlong Nutraceuticals, a sister organization of Arjuna Natural which specialises in clinically proven nature-based nutraceuticals ingredients. It is also...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/spot.jpg?itok=P3PIR7jF
All Indians Matter in Apple Podcasts, Spotify top picks

The All Indians Matter podcast has been featured as the top pick in Apple Podcasts’ ‘New & Noteworthy’ section and has shot up to No 11 on the Apple India charts after debuting at No 24. Earlier this month, it was among the top picks in Spotify’s ‘News & Politics’ section. The All Indians...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/onn.jpg?itok=rap6Ixty
The Bonn Group of Industries added a new flavour Choco nutty to its premium cookies range

With the biscuit industry one of the fastest-growing food segments in India, leading FMCG player the Bonn Group of Industries has launched Choco nutty cookies, giving consumers another reason to indulge in their most loved cookies segment Chocolate & nuts. The Choco nutty cookies are rich in...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/bacardi.jpg?itok=4-dOLiUw
Bacardi Nh7 Weekender 11 goes virtual

NEW DELHI: OML and Bacardi are all set to go virtual with the Bacardi NH7 Weekender festival this December. The 11th edition of the multi-genre, multi-city music festival will be held virtually on 5 and 6 December 2020 and can be streamed by fans across the country. The two-day digital edition will...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required