Mercedes-Benz's Ira Pradhan joins Freshworks as communications lead

Mercedes-Benz's Ira Pradhan joins Freshworks as communications lead

She was with the automaker’s India R&D unit for a little over six years.

Ira Pradhan

NEW DELHI: Days after stepping down as corporate communications lead at Mercedes-Benz R&D India, Ira Pradhan has joined Freshworks as leader of internal communications, diversity & inclusion, and CSR.

Freshworks provides SaaS customer engagement solutions through a suite of products for organisations of all sizes.

Pradhan made the announcement in a post on professional networking platform LinkedIn.

“Often described as a rocketship by most who work here, Freshworks has inspired many, including me, by being a global product company from India, a home-bred SaaS unicorn with one of the most talked about people culture. I am excited to begin this next step in my career and thrilled to work with some of the most talented group of individuals across the globe,” she wrote.

Pradhan was with Mercedes-Benz India for a little over six years, from September 2014 to November 2020. She has over 15 years of experience in communications and has worked with brands like Philips, Wipro and Tesco in the past.

She was recently named among the 20 Rising Stars of 2020 by PRovoke Media in its annual Influence 100 report. She also mentors young women professionals through the Shenomics program: Lead Like a Girl.