MAM

Mercedes-Benz appoints Santosh Iyer as the head of sales and marketing for India

The appointment will be effective from 1st July, 2019

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/11/santosh.jpg?itok=BTRY56SN

MUMBAI: India’s largest luxury car maker Mercedes-Benz India today, announced an organizational change in its Sales & Marketing function effective from 1st July, 2019. Santosh Iyer, currently Vice President of Customer Service & Corporate Affairs has been appointed as the Vice President, Sales & Marketing of Mercedes-Benz India. Santosh succeeds Michael Jopp who assumes the new responsibility of heading the Sales & Marketing function of Mercedes-Benz in Malaysia.

Announcing the organizational change, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “Michael played an important role in leading the company’s Sales & Marketing functions and successfully managed critical market disruptions and headwinds over the last three years. He was instrumental in introducing new digital initiatives and his tenure saw Mercedes-Benz sustaining the number one market position and also topping the JD Power top ranking in Sales Satisfaction. We highly value his contribution for the growth of the brand in India. We are equally excited to welcome Santosh who has successfully headed multiple functions at Mercedes-Benz India, and played a key role in establishing the ‘service differentiation’ for the brand and driving customer centricity. We are confident that Santosh with his in-depth market understanding, rich industry experience and proven track record of driving excellence, will continue the growth momentum of the brand in this highly competitive and dynamic market. I thank both of them for their immense contribution to the brand and wish them the very best for their respective new roles.”

Santosh Iyer has two decades of diverse experience in the Indian automobile domain spreading across sales, marketing, retail, customer service and corporate affairs. He has been associated with Mercedes-Benz India since 2009 and currently is responsible for the Customer Services, Corporate Affairs & CSR functions at Mercedes-Benz India. Santosh played an important role in driving ‘service differentiator’ as the key parameter towards achieving service excellence and customer loyalty. Under Santosh’s stewardship, Mercedes-Benz India significantly increased its Customer satisfaction scores and topped the J.D. Power CSI rankings for two years in a row.

During his earlier stint as the Head of Marketing Communications, CRM & PR; he led some of the most exciting brand campaigns and digital outreach programmes. A MBA from University of Applied Sciences Konstanz-College of Technology, Business and Design; Santosh loves playing golf, traveling and is a self-confessed foodie.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/rishi.jpg?itok=AH6N3qQ_
Rishi Khiani to step down from Ant Farm to build a startup in the Job-tech space

MUMBAI: Serial innovator Rishi Khiani has announced that he will be stepping down from day-to-day operations at Ant Farm, a digital innovation company that he founded in 2013. While he steps down from his operational role, Rishi will continue to be a promoter shareholder in Ant Farm and its...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/davidson.jpg?itok=4DXJ4RcF
Harley-Davidson India launches #FreedomStoriesIndia : Social media campaign highlighting unique stories of Harley Riders

MUMBAI: Building on its approach to transform owners into brand ambassadors, Harley-Davidson India has launched an innovative campaign on social media that also inspires the new wave of riders. Harley-Davidson’s #FreedomStoriesIndia is an initiative that captures the journeys and philosophies of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/mumbai.jpg?itok=a2_bNNUt
Marriott International and Mumbai Indians Announce Sponsorship Agreement For Next 3 Indian Premier League Seasons

MUMBAI: Marriott International and the Mumbai Indians, the most successful and internationally recognized brand of the Indian premier League (IPL) including 2019 season champion today announced a multi-year partnership, giving members of Marriott Bonvoy, the award-winning travel programme from...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/thappad.jpg?itok=SUzPS33s
Hygiene brand Pee Safe partners with 'Thappad'

MUMBAI: Pee Safe, India’s leading personal hygiene and wellness brand, has collaborated with the movie Thappad starring Taapsee Pannu. A video featuring Taapsee went live ahead of International Women’s Day 2020. It is trending as #BeSafewithPeeSafe on various social media platforms.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/tra.jpg?itok=SFn0s9wx
Samsung is India’s most desired brand; Sony TV fourth in the list

MUMBAI: South Korean mobile brand Samsung has topped the list of TRA’s Most Desired Brands 2020. The next spot is followed by Apple which has moved one rank up as compared to last year. Apple steadily climbed rank from 290 in the year 2015 to now being second. Samsung has secured its place in the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/dadasaheb.jpg?itok=uosKGtwz
PNG Jewellers honoured at Dadasaheb Phalke International Film Festival Awards 2020

MUMBAI: PNG Jewellers, the 187 Years legacy jewellery the brand was awarded the token of appreciation at Dadasaheb Phalke International Film Festival Awards 2020 for “Excellence in Jewellery- Retail”. The prestigious appreciation letter was received by Dr. Saurabh Gadgil, Managing Director, PNG...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/fitter.jpg?itok=nqpp0ZQ3
Fitternity Joins Hands With Swiggy To Give Consumers Incentives For Healthy Choices

Fitternity, India’s one stop destination for fitness, has collaborated with India's largest online food ordering and delivery platform- Swiggy. The alliance is in sight to incentivise consumers to take steps towards adopting a healthier lifestyle.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/upGrad.jpg?itok=lW02U7_K
CupShup launches BTL activation across 3000 corporates for edtech major upGrad

CupShup, an independent advertising start-up, has joined hands with upGrad to help corporates upgrade their skills in today's fast-changing technology landscape. upGrad is one of India’s largest online higher education company.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/both.jpg?itok=pWY2grrJ
Big Trunk Communications Bags Digital Mandate For H & R Johnson (India)

Big Trunk Communications has bagged the digital mandate for H & R Johnson (India). The association is primarily aimed at combining customer experience and process innovation to help the brand attain end-to-end digital transformation and win big in the growing digital marketing arena.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required