MAM

Mars Wrigley India appoints new General Manager

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/14/mars.jpg?itok=YWT4P748

MUMBAI: Mars Wrigley has announced that Kalpesh Parmar has been appointed General Manager for India with effect from January 9. Kalpesh will be based in the Gurgaon office and will become a member of Mars Wrigley’s Global

tudies, Kalpesh is a seasoned business leader with 21 years of experience in consumer industry spanning across  South Korea, Singapore, Dubai, Turkey, Nigeria and India, with specific focus on business development, brand building, route to market, e-commerce and capability building.

Emerging Markets Leadership Team.

Kalpesh succeeds Andrew Leakey, who has moved to Australia as General Manager.

An alumnus of Jamnalal Bajaj Institute of Management S Kalpesh has been associated with Unilever for the past 12 years and was most recently designated as the CEO for South Korea, Pacific Islands and Mongolia, and he also managed the Ice Cream business in Japan, Hong Kong and Taiwan.

Prior to this, he was designated as the Global Customer Collaboration Director based out of Singapore. He was the member of Global Customer Development team and was responsible for managing 30 customer insight and innovation centers across the Globe. He was driving the joint business planning process for developed and emerging markets for Top 40 markets. At Unilever Nigeria, he was leading the Shopper & Customer Marketing agenda, supporting customer marketing and modern trade development for Sub Saharan Africa. Kalpesh has also worked with Gillette and Marico in India prior to Unilever.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/uber.jpg?itok=M803U92u
Zomato acquires Uber India’s food delivery business

MUMBAI: Online food delivery app Zomato has acquired Uber’s food delivery business, Uber Eats, in India in an all-stock deal. According to media reports, the acquisition was carried out at a value of $350 million ( Rs 2,485 crore). Moreover, Uber has got almost 10 per cent stake in Zomato. Post...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/barbeque.jpg?itok=W2cMTBzE
Barbeque Nation launches customer loyalty program, ‘Happiness Club’

MUMBAI: Barbeque Nation, India’s leading casual dining restaurant chain, has announced the launch of its customer loyalty program, ‘Happiness Club’, on the occasion of its 14th anniversary. The program allows diners to accumulate points and avail exciting offers, to make their dining experience at...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/network.jpg?itok=LIznLbdA
Network18 & Diago India launch #Thankyoupolice campaign

MUMBAI: Diageo India and Network18 acknowledged the contribution of the Mumbai Traffic Police with the ‘#ThankYouPolice’ campaign as part of the ‘Road Safety Week’ for working tirelessly towards the safety of the citizens, better traffic management and keeping law and order in check.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/tik.jpg?itok=eWYgZ41g
Paytm Insider & Qyuki digital media host 'Epic Fam Jam 2020'

Paytm Insider & Qyuki hosted 'Epic Fam Jam', India's biggest fan festival with popular Instagrammers and Tik Tok creators at JioWorld Garden, BKC, Mumbai. The one-of-a-kind event was aimed at bringing together India’s biggest internet sensations in one place for the first time in India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/tai.jpg?itok=xvqxt83a
WATConsult launches #TrulyYou campaign for Wacoal India

WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN), has launched a new digital brand campaign for its recently acquired client, Wacoal India. Wacoal India is a premium Japanese lingerie brand established in the year 1946 in Japan.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/rub.jpg?itok=yyky8E_7
iProspect India bags paid media mandate of Max Bupa

iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has won the Paid Media mandate of Max Bupa Health Insurance, a leading standalone health insurance player in India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/mruc.jpg?itok=h-qpSOsI
MRUC adds Andhra Pradesh data to IRS Q3 2019 report

MUMBAI: Media Research Users Council (MRUC) on Monday released an updated report of Indian Readership Survey (IRS) for the third quarter of 2019 that includes data from Andhra Pradesh too. The quarter three report was already published on 27 December 2019 sans Andhra Pradesh’s data in the view of...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/asciii.jpg?itok=6Dj0G5yB
ASCI releases guidelines on award referencing in ads

MUMBAI: The Advertisement Standards Council of India (ASCI) has introduced guidelines for usage of awards/rankings in advertisements effective 1 February 2020. According to a press release, “Consumers are sometimes misled into believing that an award or ranking which is given to a brand, product,...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/subway.jpg?itok=YkOQwGji
Subway India launches TVC for Chhota Sub

MUMBAI: Subway India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota Sub Khao, Aur Jo Marzi Le Aao’ in an entertaining way.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories