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Leo Burnett promotes Rakesh Hinduja as COO, West

Rakesh has been leading head office Mumbai’s operations as the executive director and branch head.

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MUMBAI: Leo Burnett has promoted Rakesh Hinduja to chief operating officer, West.

He will continue reporting to Dheeraj Sinha MD India and chief strategy officer, South Asia and RajDeepak Das MD India and CCO, South Asia.

Rakesh has been leading Leo Burnett’s head office Mumbai’s operations as the executive director and branch head.

Speaking about the elevation, Dheeraj Sinha says, “Rakesh is the perfect role model for the new-age agency we are building. His leadership on all the three parameters of people, product and profit has been stellar. Under his watch, we have consistently seen spectacular work that has won our brands market-share, and glory at platforms such as Cannes Lions, Spikes and Effies. He has delivered high-quality growth for the Mumbai office, leading the teams to win a new business almost every two weeks. The momentum and buzz at Leo Burnett Mumbai are palpable. Rakesh has been an amazing team player, helping push the Publicis Groupe’s Power of One agenda.”

In his new role, Hinduja will drive the Power of One agenda for Leo Burnett in the West. He will help build cross-platform solutions for our clients using our services in Entertainment (Publicis Entertainment), Content (Content Factory), Experiential (Arc Worldwide), Production (Prodigious), Digital (Indigo Consulting and Digitas) and Media (Zenith Optimedia, Ecosys and Beehive). He will lead all the functions of Leo Burnett Mumbai to create world-class work, build a high growth business and create a culture where people come to do the best work of their lifetime.

Commenting on Rakesh’s promotion, Rajdeepak Das adds, “Rakesh is always there, backing great creative work and making integrated thinking happen for our clients. He has been an essential part of the journey to get where we are today. This elevation is much-deserved and will take all of us to greater heights.”

Talking about his promotion, Rakesh Hinduja mentions, “I am happy with my journey at Leo Burnett – a new-age, solution-providing ‘Wave 3’ agency. I’m proud of the brave work we have done and I am hungry for more. Hereon, there are a lot of exciting things to do and in quick time. I want to take a critical pause here to thank all our clients and the Burnetters for their belief in me.”

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