MAM
Report on Shemaroo

Krista Thomas joins InMobi Marketing Cloud as SVP & global head - marketing

She’s an ad tech veteran with over 20 years’ experience in the media and marketing industries.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/04/10/img_10042021_111338_800_x_800_pixel.jpg?itok=7LFF3T4H

NEW DELHI: InMobi has onboarded ad tech veteran Krista Thomas as the senior vice president and global head of marketing for its marketing cloud platform.

In her new role, Thomas will utilise over 20 years of experience working in the media and marketing industries to expand the awareness and influence of the company, drive customer acquisition, and launch new solutions based on InMobi’s end-to-end advertising solutions, according to an official statement.

“She [Krista Thomas] will play an instrumental role in advancing our mission to drive real connections between brands and consumers through intelligent, mobile-first experiences,” said InMobi Group co-founder & InMobi marketing cloud CEO Abhay Singhal.

“As vaccines continue to roll out and doors reopen, businesses everywhere are seeking partners that can help them re-engage and reignite their audiences to take or defend market share. InMobi is that partner, and now is the time,” added Thomas.

Prior to joining InMobi, she was the SVP marketing for Amobee where she led the company’s TV-first strategy, established a marketing strategy, and relaunched the brand’s positioning and messaging to support the CTV allocator solution.

With the onset of Covid2019, Thomas was also a co-founder of the #AdTechCares consortium, comprising over 50 members, including InMobi, and launched three Covid2019 PSA campaigns.

Previously, Thomas had stints as SVP marketing for VideoAmp, and VP product marketing for Rubicon Project (now Magnite) where she helped the company go public in 2014.

She has also been associated with eBay / Shopping.com, AOL Time Warner, and Thomson Reuters and helped launch start-ups Ad.ly, Quantcast, and Sean Parker’s Plaxo.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/maya.jpg?itok=6AC_y8jC
Mayank Jain joins CarDekho Group as CEO – new auto business

Auto-tech company CarDekho has further fortified its leadership team by appointing Mayank Jain as CEO of its new auto business. He will be responsible for strengthening the organisation’s new auto offering, and deepening engagement with OEMs, dealer network and other enterprise partners.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/pd.jpg?itok=v1OzdxIm
Mercedes-Benz elevates Pradeep Srinivas as marketing head

German premium carmaker Mercedes-Benz on Wednesday rejigged its sales and marketing unit and brought in Pradeep Srinivas as head of the marketing and customer services, replacing Amit Thete.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/lg.jpg?itok=O73aw0w9
LG Electronics India pledges $5.5 million to support Covid-relief efforts

Consumer durable firm LG Electronics India has pledged $5.5 million for Covid-relief efforts and set up medical infrastructure to aid the battle against the novel Coronavirus in India. The company said as part of this initiative, it will set up 10 makeshift hospitals across India in association...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/ketan-kulkarni.jpg?itok=TmTcQvp5
Pandemic helped us understand our true resilience: Blue Dart CMO Ketan Kulkarni

At a time when the entire nation is facing the wrath of the Covid-19 pandemic, logistics company Blue Dart has been working round the clock to ensure supply chain continuity. With the #WeMoveSoYourWorldCanMove campaign, the brand ensured quick delivery amid the pandemic scare and ensured that the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/mcdonalds.jpg?itok=_n54igmg
McDonald's India- north & east appoints new leadership team

McDonald's India- north & east on Tuesday appointed Rajeev Ranjan as chief operating officer and Rajeev Goel as chief financial officer of the company. Both will step into their respective roles with immediate effect, following the retirement of Connaught Plaza Restaurants Pvt Ltd (CRPL) head...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620810095146.jpg?itok=1G30HFT_
Shiprocket hires Amit Bhatia as vice president - marketing

NEW DELHI: Logistics start-up Shiprocket has brought on Amit Bhatia as vice president of its marketing division. He moves from BannerBuzz, where he was head of marketing.   Bhatia's mandate is to increase the customer base, improve brand awareness and scale performance marketing to achieve growth...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620809409156.jpg?itok=FmX8tZNJ
ASCI secretary-general Manisha Kapoor named VP, ICAS executive committee

Mumbai: Advertising Standards Council of India (ASCI) general secretary Manisha Kapoor has been appointed to the executive committee of the International Council for Advertising Self-Regulation (ICAS). She will be one of the four vice-presidents on the executive committee. Set up by the European...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/sudhir_sitapati-nisaba_godrej_0.jpg?itok=lF1dL85h
HUL's Sudhir Sitapati joins Godrej Consumer Products as MD & CEO

Mumbai: Godrej Consumer Products Limited (GCPL) today announced changes to its leadership team, effective 18 October 18 2021. Sudhir Sitapati will join GCPL as managing director and chief executive officer. Nisaba Godrej, currently the chairperson and MD of the company, will continue to serve as...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required