MAM

Kiran Anthony, Mahesh Gharat step down as Ogilvy South CCOs

Puneet Kapoor to join as Ogilvy India (South) CCO in March.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/01/25/img_25012022_163430_800_x_800_pixel.jpg?itok=p4L5f0Ig

Mumbai: Ogilvy India (South) has announced changes in its creative leadership with chief creative officers (CCOs) Kiran Anthony and Mahesh Gharat having put in their papers and deciding to move on from the agency. Gharat will be moving into a full-time direction and Anthony will continue to lead Vi in a consultant’s role while he also pursues directing, said the agency in a statement.

The agency also announced its new creative leadership in Bengaluru, and across the South markets. Puneet Kapoor will join Ogilvy in March 2022 as Ogilvy India (South) chief creative officer, and will work with Ogilvy India's chief creative officers and the president of Ogilvy India (South). Prior to this, Kapoor was with Lowe Bengaluru, where he was regional creative officer.

“Kiran Anthony and Mahesh Gharat have led some of the most memorable campaigns this industry has seen. They have won critical pitches, built terrific teams, and put Ogilvy on the world stage more than once," said Ogilvy India chief creative officers Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak about the creative duo. "Having contributed a great deal to Ogilvy, they now want to go after their dream of becoming film directors. This means we still get to keep them close, just in a different role.”

Kapoor’s advertising career spans 24 years across Lowe, Ogilvy, McCann, BBH and as a founder of Eleven Brandworks. His most celebrated recent work includes campaigns for Unacademy, Swiggy, Fastrack, Titan, Myntra, Udaan, Xiaomi, Redbus, Flipkart, Cleartrip, Britannia, ITC Foods and TVS.  

“I salute and thank Mahesh Gharat and Kiran Anthony for their stellar contribution to Ogilvy for a very long time," commented Ogilvy chairman global creative and executive chairman India Piyush Pandey. "It’s never easy to see your bright stars leave. However, when they step out to actualise their dreams, you can only cheerlead and wish them fulfilment in what they have chosen as their next journey and destination.” 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/divya-batra.jpg?itok=-qu15DED
Haldiram Snacks appoints Divya Batra as head of marketing

Divya Batra has joined Haldiram Snacks as head of marketing. She took LinkedIn to share this news. Before joining Haldiram, Batra was associated with McCormick which she joined back in 2012.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/vb.jpg?itok=mFgsyPwD
Pepperfry appoints Anand Batra as the chief financial officer

The e-commerce furniture and home goods company, Pepperfry announced on Friday the appointment of Anand Batra as its chief financial officer (CFO). This is Batra’s second stint with Pepperfry, his first being a five-year stint during the early days of Pepperfry’s inception.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/ad.jpg?itok=zXtTH8bE
Guest Column: Four tools to enhance your campaigns and accelerate earnings

As the world is moving to the digital space in overwhelming numbers, people have several questions about opportunities to make money. Contrary to public opinion about the learning difficulty accentuated by digital platforms, several new tools have emerged, leading bloggers and other online...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/mm.jpg?itok=kCKVbIX9
Madison Media Ultra wins media mandate for Jyothy Labs

Madison World’s Madison Media Ultra has won the media mandate for Jyothy Labs. The agency will be responsible for traditional media and digital media mandates for the client including TV, print and digital.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/bb.jpg?itok=tbvVOPjY
Bombay Shaving Company appoints Varun Gupta as senior vice president - growth

Personal care brand, Bombay Shaving Company has appointed Varun Gupta as senior vice president – growth. With this appointment, the Delhi based grooming and hair removal brand further strengthens its executive leadership to deliver on its mission of “of reaching two crore bathrooms.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/z.jpg?itok=PJV1fiWP
Omnicom Group’s Annalect India elevates its executive leadership team

Annalect India on Thursday announced the elevation of their executive leadership team in India. The company will be completing their 10-year milestone journey in India this August as Omnicom’s delivery and capability centre.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/audible.jpg?itok=YnKYWZ-X
Wavemaker wins Amazon’s Audible global media account

Amazon’s audio storytelling platform Audible has consolidated its media investment with GroupM’s agency Wavemaker. The brand has signed the agency for an integrated global media account with an aim to streamline its global marketing initiatives.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/t20.jpg?itok=ZmQ9TB4G
My11Circle partners with Women T20 Challenge 2022 as official title sponsor

Games24x7’s fantasy platform, My11Circle, has partnered with Women’s T20 Challenge 2022 as the official title sponsor.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/arte-hisense.jpg?itok=dumfvKNd
Art-E Mediatech bags digital mandate for Hisense

The full stack agency Art-E Mediatech on Thursday has won the digital mandate for Hisense. As a part of this partnership, Art-E Mediatech will now be responsible for Hisense’s partner in strategy formulation and social media strategy, media buying, influencer marketing and website related services.

MAM Digital