MUMBAI: The former head of brand marketing at Xiaomi India, Karan Shroff, has moved to join educational technology start-up Unacademey as vice president marketing. In his new role, Shroff will be responsible for planning the overall marketing strategies for the brand and will be based out of its Bangalore office. 

Shroff shared the news of his departure from Xiamoi, where he worked for more than four years, via a LinkedIn post expressing his gratitude to the team he worked with during the stint and did “tons of launches, 100s of campaigns”. 

He had joined Xiaomi in 2015 as senior marketing manager. He ranked up steadily and was overseeing all the campaigns pertaining to the overall image and positioning of the brand in India. He was responsible for some of the iconic campaigns like “Kiska Baja”, “Naya Note”, and also the brand’s first Guinness World Record. 

Prior to Xiaomi, Shroff has worked with companies such as Herbalife International India Pvt Ltd, Bertelsmann, Wizcraft International Entertainment Pvt Ltd and Pixies Events.