MAM

Kamal Basu appointed marketing head at Volkswagen

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/01/12/kamal%20basu.JPG?itok=ihId7pdp

MUMBAI: Volkswagen Group Sales India has appointed Kamal Basu as marketing and PR head for Volkswagen Passenger Cars.



Basu, who joined Skoda Auto India as marketing head in 2012, oversaw product marketing, lead management, communication and media, and also worked closely with sales, after-sales and dealer network teams. In addition to his work in automobile marketing, Basu has a very strong background in advertising, having spent close to two decades working with top-level agencies like RK Swamy BBDO, Rediffusion Y&R and with Saatchi & Saatchi as CEO.



 “I’m happy to have contributed to Skoda’s performance in India over the last three years, and am happy to take up the new challenge of bringing fresh thought and new ideas to Volkswagen India’s marketing effort. Volkswagen is an iconic automotive brand with great history and a strong legacy, and I hope to make a contribution towards the growth of this brand in the Indian car market,” said Basu.



Commenting on the appointment, Volkswagen Passenger Cars director Michael Mayer said, “We are pleased to welcome Kamal on board here at Volkswagen India. Kamal is a seasoned marketing professional and I’m sure he will be a strong and valuable addition to our team. Kamal will play a key role in further developing the strengths of the Volkswagen brand in India.”



Basu’s appointment is effective from 1 January 2015.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/glad.jpg?itok=bw4LmA6a
Glad U Came & The Beauty Co launch cyberbullying awareness campaign

NEW DELHI: Influencer marketing firm Glad U Came has partnered with The Beauty Co to launch a new initiative on the subject of cyberbullying called #TheItGirl.  The campaign aims to combat beauty cyberbullying, which occurs when someone is targeted about their appearance via negative or abusive...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/print_media.jpg?itok=JrIKMXYE
Print on recovery road, pin high hopes on festive season: Industry heads

NEW DELHI: The Covid2019 pandemic threw the print publication industry into crisis. When the lockdown was imposed, circulation was severely impacted in major cities which caused newspapers to go into survival mode. Buffeted by declining readership, print companies resorted to cost-cutting,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/durga.jpg?itok=nIbj4QF0
Durga Puja: Advertisers optimistic as demand returns

MUMBAI: By now it’s evident that the Covid2019 pandemic is not going away anytime soon. After spiralling caseloads - ravaged the economy, and played spoilsport with travel plans - scary ol' Corona seems to be on the wane in time for the festive season, though it’s too early to celebrate outright. ...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/best_global_brands_0.jpg?itok=ZqYSXsWi
Zoom makes Interbrand's 2020 Best Global Brands list

MUMBAI: With people confined to their homes during the Covid2019 pandemic, social media and communication brands have fared well, according to Interbrand's 2020 Best Global Brands report. Instagram came in at #19, while YouTube (#30) and Zoom (#100) entered the rankings for the first time. On the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/hul.jpg?itok=By-DS5Ri
HUL ramps up ad spends in second Covid2019 quarter

BENGALURU: FMCG major and the largest player in terms of advertising and marketing spends, Hindustan Unilever (HUL) upped its advertising spends by 43 per cent during the second Covid2019 quarter – (Q2 2021, the quarter ended 30 September 2020, quarter or period under review) as compared to the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/phil.jpg?itok=4xlgv8-M
IPG names Philippe Krakowsky as new CEO

KOLKATA: IPG has named Philippe Krakowsky as chief executive officer effective 1 January 2021. Michael I. Roth, the current chairman and chief executive officer will remain in his current role until then and when he will become executive chairman of the Board. Krakowsky is currently the executive...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/skoda.jpg?itok=vJlTCaop
Skoda India launches all-new WhatsApp Bot for buyers

MUMBAI: With the lockdown and social distancing norms keeping customers at home, Skoda Auto India and PHD Media have come together to launch an all-new WhatsApp bot for the automobile manufacturer’s customer engagement.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/movefit.jpg?itok=hrF_a5e-
Leading lifestyle brand MevoFit launches True Wireless Earbuds Atom in India

Leading lifestyle brand MevoFit has launched its latest True Wireless Bluetooth earbuds named ‘Atom’ at an affordable price range in India. These cozy and snug fit earbuds come powered by Bluetooth 4.0 technology for high sound quality, and they are IPX4 certified to offer a sweat and splash proof...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/sudhanshu.jpg?itok=GQIO4PXs
Brilloca taps Sudhanshu Pokhriyal as COO for bath products line

NEW DELHI: Brilloca, the maker of bathware brand Hindware, has appointed Sudhanshu Pokhriyal as the chief operating officer of its bath products business. In his new role, Pokhriyal will be responsible for driving new growth opportunities in the bath and sanitaryware business and will oversee key...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required