MAM
Report on Shemaroo

Kamal Basu appointed marketing head at Volkswagen

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/01/12/kamal%20basu.JPG?itok=ZmUjy7at

MUMBAI: Volkswagen Group Sales India has appointed Kamal Basu as marketing and PR head for Volkswagen Passenger Cars.



Basu, who joined Skoda Auto India as marketing head in 2012, oversaw product marketing, lead management, communication and media, and also worked closely with sales, after-sales and dealer network teams. In addition to his work in automobile marketing, Basu has a very strong background in advertising, having spent close to two decades working with top-level agencies like RK Swamy BBDO, Rediffusion Y&R and with Saatchi & Saatchi as CEO.



 “I’m happy to have contributed to Skoda’s performance in India over the last three years, and am happy to take up the new challenge of bringing fresh thought and new ideas to Volkswagen India’s marketing effort. Volkswagen is an iconic automotive brand with great history and a strong legacy, and I hope to make a contribution towards the growth of this brand in the Indian car market,” said Basu.



Commenting on the appointment, Volkswagen Passenger Cars director Michael Mayer said, “We are pleased to welcome Kamal on board here at Volkswagen India. Kamal is a seasoned marketing professional and I’m sure he will be a strong and valuable addition to our team. Kamal will play a key role in further developing the strengths of the Volkswagen brand in India.”



Basu’s appointment is effective from 1 January 2015.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/19/photogrid_plus_1624091222266.jpg?itok=JucfjWfy
Spotify names Taj Alavi as global head of marketing

New Delhi: Spotify on Friday appointed Taj Alavi as the global head of marketing. Alavi was previously associated with Uber as senior director global marketing from March 2019 to August 2020 and Intuit as head of brand marketing. She has also worked with financial technology company, Chime as vice...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/19/photogrid_plus_1624091119722.jpg?itok=sBoUU3VT
OnePlus ropes in Jasprit Bumrah as brand ambassador for wearables

New Delhi: Premium smartphone brand OnePlus has roped in cricketer Jasprit Bumrah as the brand ambassador for its wearable category. The OnePlus wearables category includes the OnePlus watch and the OnePlus Band. The association will include a 360-degree campaign and will be kick-started by a...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/19/ronaldo.jpg?itok=3qhyAYmu
Ronaldo's Coke snub kicks off a meme-fest

Mumbai: What seemed like a simple act by Portugal footballer Cristiano Ronaldo of moving aside two bottles of Coke and replacing them with a bottle of water at a post-match presser quickly metamorphosed into a sponsors’ nightmare at the 2020 Euro football league. For one, it cost the beverage giant...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624010448122.jpg?itok=91Pw_lUT
1702 Digital promotes Pranay Bhan to national creative director

New Delhi: Integrated digital marketing company, 1702 Digital has promoted Pranay Bhan to the role of national creative director.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624007229455.jpg?itok=Wj3r-qXk
ICC signs GoDaddy as official sponsor for WTC 2021

New Delhi: GoDaddy on Friday announced its official sponsorship of the International Cricket Council (ICC) World Test Championship 2021.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1623999742100.jpg?itok=IWyvdCyJ
slice onboards Siva Kumar Tangudu as CTO

MUMBAI: Fintech startup and credit card challenger slice on Friday announced the appointment of Siva Kumar Tangudu as the company’s new chief technology officer.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/interbrand.jpg?itok=-T7Dqbrh
Interbrand unveils top 30 brands set to revolutionise the US market

Mumbai: Global brand consultancy Interbrand launched its Breakthrough Brands 2021 report unveiling the top 30 brands set to take the US market by storm in the coming decade. From mobile banking developed specifically for Black and Latinx customers to secure messaging services and plant-derived...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/car24.jpg?itok=Nh_my-Z3
CARS24 expands operations to UAE and Australia

E-commerce platform for pre-owned vehicles, CARS24 is set to disrupt the used automobile ecosystem around the globe. The company has launched its business in Australia and UAE and is gearing up to launch business in Southeast Asian and Middle East countries this year.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/icc.jpg?itok=zMsNkvJE
ICC announces Upstox as Official Partner

The International Cricket Council (ICC) on Thursday announced a major long-term partnership with the homegrown investment platform Upstox.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required