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JLL brings Siddharth Taparia on board as global CMO

Prior to JLL, Taparia was associated with SAP as senior VP.

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Mumbai: Jones Lang LaSalle Inc (JLL) on Tuesday announced the appointment of Siddharth Taparia to the global role of chief marketing officer (CMO), effective immediately. He will be responsible for the company’s global marketing strategy and will oversee all marketing activities worldwide, it said.

“As the real estate industry evolves in response to macro trends including rising capital allocations, sustainability, technology transformation and increasing commercial real estate outsourcing, Siddharth’s proven success as an innovator and strategic marketer will be instrumental in positioning JLL’s full capabilities to the market,” said JLL CEO Christian Ulbrich. “Siddharth’s background in leading commercially driven marketing teams in large, globally matrixed organisations will enable him to bring together our marketing talent across the globe to focus on our purpose of shaping the future of real estate for a better world.”

Prior to JLL, Taparia was associated with software company SAP as senior VP and global head of corporate brand and experience marketing. Previously, he has held several leadership positions across marketing, strategy, consulting, product management, and mergers and acquisitions.

Taparia is an accomplished author and advisor on data privacy, cloud computing and value-driven marketing. He earned a bachelor’s degree in engineering from Rajiv Gandhi Proudyogiki Vishwavidyalaya in Bhopal before moving to the US to earn his master’s degree from Texas A&M University.

He is a member of the CMO Club and sits on the board of the CMO Council. He was named in 2018 as one of the 40 Under 40 by DMN, an organisation focused on digital and data-driven marketing.

“JLL’s opportunity to have an outsized impact on delivering workplace flexibility and technology-enabled commercial real estate and sustainability solutions has never been greater,” said Taparia. “Marketing has a critical role to play, and I look forward to working with JLL’s leaders and marketing teams around the world to grow JLL’s brand equity and ability to connect with clients to achieve shared success.”

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