MAM

IndiaFirst Life makes top-level appointments

Atri Chakraborty is its chief operating officer.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/08/indiafirst.jpg?itok=ExuzkhMh

MUMBAI: IndiaFirst Life Insurance Company Ltd (IndiaFirst Life), promoted by Bank of Baroda and Union Bank of India, has appointed Atri Chakraborty as its chief operating officer (COO) and Sankaranarayanan R (Sankar) as its chief technology & data officer (CT&DO). Both took charge of their respective roles at IndiaFirst Life in July 2020.

IndiaFirst Life Insurance Company   MD & CEO RM Vishakha said, “We welcome aboard our new COO – Atri Chakraborty and CT&DO – Sankaranarayanan R. Atri brings with him a wealth of operational management experience, specifically in the insurance domain. We are happy to have a steady hand at the operational helm as we continue to expand our business and broaden our customer base. Sankar joins IndiaFirst at an important growth juncture as we seek to boost our digital efficiencies. In addition to overseeing IT, he will ensure that our data and technology initiatives, resources, and investments support our mission of making insurance accessible to all. We believe that both Atri and Sankar will create value for our stakeholders through innovations and disruptions in their respective domains.”

As the chief operating officer Chakraborty will oversee the entire gamut of designing, implementing and managing business operations. He is responsible for distribution & branch operations, customer service, new business & underwriting and claims. With over 26 years of rich and diversified experience in the BFSI sector, Chakraborty has dedicated 17 years plus in the insurance domain. Over the years he has been successful in transforming service delivery, achieving process excellence, facilitating digital transformation, synchronising program management, and overseeing operations management during his tenure at various organisations.

As the chief technology and data officer (CT&DO), Sankaranarayanan R (Sankar) will drive the digital, data and technology disruptions at the organisation. His role encompasses handling information technology, and data & analytics function covering aspects of applications, infra & IT security and analytics. With a career spanning over 25 years in the insurance sector, Sankar has spearheaded technology and operations in India and abroad. He specialises in digital and technology implementation.

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/info.jpg?itok=aN48RP7h
74% of respondents will continue to make purchases via contactless mode: MasterCard report

NEW DELHI: As communities begin to slowly reopen, business owners and the consumers they serve are entering unknown territory, navigating the new normal, living with precautions. During these times, contactless and other forms of digital payments have emerged as the healthiest way of making...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/happy.jpg?itok=MgBSg26k
Brands join moment marketing with Janmashtami creatives

NEW DELHI: Festivals hold an importance for all. Last week, brands portrayed campaigns on the theme of Raksha Bandhan and this week they are celebrating lord Krishna’s birthday aka Janmashtami.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/lo.jpg?itok=IzbnFGb-
Indigo Consulting Wins L'oreal Paris digital mandate

NEW DELHI: L’Oreal Paris, awards Indigo Consulting, Publicis Groupe’s digital marketing and business transformation company, with its complete digital marketing mandate. The account was won following a multi-agency pitch. As a part of the mandate, Indigo Consulting will drive key agendas for the...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/mee.jpg?itok=NLhOPQSc
Mee Mee celebrates World Breastfeeding Week 2020

Mee Mee, a baby care brand under the group of Me N Moms retail stores, is driving the communication through their campaign. This year, their central campaign, #FromOneMotherToAnother, brings to the forefront emotional and thought-provoking insights to draw the audience’s attention and create...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/vivek-vishal.jpg?itok=tOxjd_D3
DDB Mudra Group wins IMC mandate for MMTC-PAMP

NEW DELHI: DDB Mudra Group has won the integrated marketing & communications mandate for MMTC-PAMP, India’s top refiner of gold, and other precious metals. As part of the mandate, digital, creative & brand strategy will be handled by 22feet Tribal Worldwide, while media planning for the...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/amazon.jpg?itok=bzRLEb7I
Amazon Sellers India tells ‘Itna aasan Hai’ with latest campaign

NEW DELHI: Amazon India launches its seller driven campaign ‘Itna Aasan hai’. This three-ad campaign is conceptualised with the intent to communicate to existing and prospective sellers who are not on the platform, how easy and simple it is to sell on Amazon.  Conceptualised by  Ogilvy, the ‘Itna...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/mad.jpg?itok=k_2vsMfI
Madarth announces 5 new client wins amidst the COVID lockdown

Madarth, a fast emerging branding, advertising, design, and digital boutique agency based out of Chennai, has onboarded five new clients from diverse sectors, ranging from F&B to digital payments to health and wellness. Sree Annapoorna Foods, PhonePe, Puli-mark-Shikakai, Musli Power, and...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/dv.jpg?itok=rvuufTlx
Faber-Castell sees 300% hike in downloads of painting patterns and drawing tutorials during the lockdown

NEW DELHI: The Coronavirus pandemic with all of its challenges has changed societal structures around the world. Fears and concerns about personal and familial health, as well as the long-term economic outlook, are a massive mental burden on millions of people. Since the beginning of this “new...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/hst.jpg?itok=_Jx_ZOaf
eBikeGO ropes in cricketer Harbhajan Singh as its brand ambassador

NEW DELHI: AI and IoT powered electric mobility start-up eBikeGO has roped in Indian cricketer Harbhajan Singh as its brand ambassador. With this association and the recently announced government’s new EV policy, the company is aiming to build mass appeal, positive voice and widespread adoption for...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required