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The India Chapter of the International Advertising Association (IAA) has appointed Megha Tata as its new president. She is the MD of Discovery South Asia and was elected as vice president of the association last year.
The association announced the appointment in a tweet congratulating Tata on her new role.
She is an industry veteran with nearly three decades of experience. Tata joined Discovery Communications in 2019 and has been spearheading the operations there. Prior to joining Discovery, Tata was serving as the chief operating officer at Business Television India (BTVI).
Tata has held senior positions at Star India, HBO India, and Turner International. She has received many industry accolades and has had an illustrious career.
MyTeam11 has appointed star Indian cricketer Shikhar Dhawan as their new brand ambassador. MyTeam11 is dedicated to providing the best fantasy sports experience for fans in India and with Shikhar Dhawan on board, the brand hopes to attract more sports enthusiasts to the platform.
Mumbai: One Digital Entertainment has onboarded Saurabh Mehrotra as national business head & strategy for its Asia, South East Asia, Europe and other region operations. At New Media Holding, he will be driving and strengthening the brand solutions, creators economy, branded entertainment IP’s...
Mumbai: Aditya Birla Health Insurance (ABHI), in association with Dentsu Creative India, has launched its latest campaign. The campaign highlights the perks of taking 10,000 steps every day and encourages individuals to adopt a healthy and active lifestyle.
Mumbai: 2023 marks the 150 anniversary of Levi’s 501 jeans and the original template from which all other jeans have descended. The 501 Original has been worn by millions of changemakers, risk takers, experimenters, thinkers, icons and creatives over the course of its brilliant 150 year history.
Mumbai: Flipkart, one of India’s e commerce marketplaces, has awarded its digital AOR mandate to 22feet Tribal Worldwide, following a multi agency pitch. The mandate includes managing Flipkart’s digital campaigns and strategy. 22feet WW will help the brand drive business growth through creativity,...
Mumbai: After a multi agency pitch, Eveready, the energy brand, has appointed Ogilvy India as their partner. Ogilvy’s Mumbai and Kolkata offices will handle this exciting mandate. Eveready is a household name playing an integral part in everyday lives of millions of Indians. The brand endeavours...
Mumbai: Indian Television.com spoke to Thought Blurb Communications founder and chief creative officer, Vinod Kunj, on the 3 film campaign and the messaging through the campaign. The latest Parle G campaign enhances the already strong equity of the brand. In these films, a child’s active mind sees...
Mumbai : TAM AdEX has released a report on advertising on radio. TAM AdEx monitored more than 110 Radio Stations (In association with RCS India) This primarily focuses on understanding advertising trends in comparison to previous years: monthly trends, top spenders (categories, advertisers &...
Mumbai: Over the last few years, there has been a noticeable cultural shift in the way individuals are focusing on fulfilling their dreams, while simultaneously taking care of family responsibilities.
