MAM

Havas Group India appoints Shivaji Dasgupta as chief strategy officer

He will lead the strategy across all disciplines.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/04/havas_media.jpg?itok=8bzt6vrw

MUMBAI: In line with its aggressive growth strategy, Havas Group India has appointed Shivaji Dasgupta as chief strategy officer, effective immediately. In his new role, Dasgupta will lead strategy across all disciplines which includes creative, media, health and digital and will report to Havas Group India group CEO Rana Barua.

Commenting on the appointment, Barua said, “The appointment is a critical step forward for the group in India towards the evolution of its “Together” strategy that brings together all the verticals under one roof known as Havas Village.  Shivaji will further strengthen our integrated product offering and help further strengthen the collaboration between Havas and Vivendi companies in India.”   

His appointment is in sync with Havas Group India‘s overall strategy of accelerating growth by breaking silos across creative and media functions. In his new role, Dasgupta’s mandate will be to accelerate Havas Group India’s journey of transformation along with the core leadership team.

Commenting on the appointment, Havas Group India group chairman & chief creative officer Bobby Pawar said, “Shivaji’s vast experience and planning expertise will help clients in building an integrated approach which will aim to create a unique and valuable brand experience. His appointment is a step forward in our endeavoUr to provide clients with a more agile and holistic approach to deliver a seamless experience cemented by a deep strategic understanding of brands that will further elevate our creative offering.”

Dasgupta leverages over two decades of rich experience across the length and breadth of brands across categories including ITC, Pepsi, Airtel, Tata Steel, Mondelez, Piramal Realty, Edelweiss Financial Services, Domino’s Pizza, Tata Motors and Renault Motors.

“What truly excited me about Havas Village is the future-ready blend of the consulting and communication worlds. In terms of culture, structure and ambition clearly the brand solutions network of the future. Additionally, Havas Group’s unique access to Vivendi’s premium content and community of talent offers a more impactful and attractive way to connect with their audiences. I sense a great opportunity for building a culture of relentless customer-centricity - in a genuinely collaborative environment.” added Dasgupta on his new role.

Prior to joining Havas Group India, Dasgupta was an independent strategy consultant where he provided strategic guidance and brand solutions to regional and global brands.  He has also worked with Contract Advertising, Delhi as executive vice president and head, as well as held senior management positions in Rediffusion and JWT India, spearheading many successful client assignments.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/anil.jpg?itok=6Aresp61
Godrej Interio releases ‘Work From Home’ guide

MUMBAI:  Godrej Interio has announced the release of its exclusive guide: ‘Stay Healthy. Be Productive’ – a ‘Work From Home’ guide that reveals the challenges and solutions for the modern-day home-office setups.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/wunderman.jpg?itok=MKiO4GFo
Wunderman Thompson encourages consumers to work out while staying in

MUMBAI:   With India going into lockdown for a longer period, it has become even more difficult for health enthusiasts to continue their regular workout regime. Parag Milk Foods, for its sports nutrition brand ‘Avvatar’, had come up with a campaign encouraging consumers to continue with their daily...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/caffeine_0.jpg?itok=d0mEqDfk
mCaffeine partners with Clinikk to provide free medical facilities for the employees and their families in the current COVID-19 pandemic

MUMBAI: mCaffeine, India’s fastest growing caffeine infused personal care brand has partnered with Clinikk, the healthcare startup to provide free medical facilities for the employees and their families in this current 21 day lockdown due to COVID-19 pandemic.  

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/POKERS.jpg?itok=Le0_l0RW
The Big Stack Poker University joins hands with 9Stacks to produce professional poker players

The Big Stack, India’s first ever poker university, has collaborated with another gaming giant 9stacks to revolutionize the world of poker in their own unique way. With this partnership the aspiring poker players in the country will get a dedicated platform to acquire all the inimitable skills...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/marcom_0.jpg?itok=FUHoGOca
The Marcom Avenue wins integrated marketing mandate for Vertel Digital

MUMBAI: The Marcom Avenue is a data-driven integrated marketing agency that has been appointed to lead the integrated marketing communications for Vertel Digital, India’s leading provider of wireless-radio communication equipment. During the tenure, The Marcom Avenue will be responsible for all the...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/INOX.jpg?itok=brxn3g4j
Team INOX Unlocks Imagination During The 21-Day Lockdown

MUMBAI: With a view to contain the spread of COVID-19, Prime Minister Narendra Modi had announced a 21-day lockdown across the country, which is still in force. The lockdown means that all the citizens of the country are required to stay in the confines of their homes.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/groupm.jpg?itok=nH0sSI8c
Consumers react more positively to television ads: GroupM report

MUMBAI: Consumers react more positively to television ads and around 37 per cent of consumers feel digital ads are too intrusive, reveals the recently released “Consumer Trust In Digital Marketing” report by GroupM. The report was created based on a survey of 14,000 consumers in 23 countries with...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/AMBANI.jpg?itok=xfWMmiBv
RIL announces Rs 500 crore contribution to PM CARES Fund

MUMBAI: Reliance Industries Ltd (RIL) announced a donation of Rs 500 crore to PM CARES Fund in response to the call by the prime minister to support the nation’s fight against the Coronavirus onslaught. RIL also informed that in addition to the financial contribution to the PM’s Fund, the company...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/sharechat.jpg?itok=oXeQlDa_
Sri Sri Tattva runs #AskSriSriTattva campaign in regional languages on ShareChat

MUMBAI: Amidst COVID19 crisis worldwide, Sri Sri Tattva has announced a four-day #AskSriSriTattva campaign on ShareChat platform, in seven major regional languages including Hindi, Gujarati, Marathi, Tamil, Telugu, Malayalam and Kannada. The four-day campaign launched by the brand aims to drive...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required