MUMBAI: Integrated marketing agency Gozoop has onboarded Sushil Anantharaman as media director. Previously, he was associated with Hansa Cequity as the associate director.

With over 10 years of experience in the digital media workforce, Anantharaman has a detailed understanding of media planning and buying. He has also worked with agencies like Madison, PHD, Maxus, Carat in the past.

Anantharaman will report to Gozoop CEO & co-founder Ahmed Aftab Naqvi. He will be responsible for media strategies for mandates like EuroSchool, GNC, Ace Blend, Bisleri, 3M, Times Interact & Tata Steel, the agency said in a press statement.

“Gozoop aligns well with my core belief that everything is constantly evolving and, we, with the aim of being a force in the digital media space, or for that matter just human beings, should also be ready to evolve and constantly keep learning. The digital-first and integrated digital approach will help us build brands and make them more visible in their landscape. Together, we look forward to creating path-breaking strategies that will be remembered by marketers and aspirants in the industry," Anantharaman said.

"Sushil is one of those rare professionals in our industry who comes with deep expertise and at the same time has profound humility. I am confident of our media capabilities rising to the next level under his leadership and becoming an unmatched force when coupled with our existing creative capabilities," Naqvi added.