MAM

Gozoop elevates Amyn Ghadiali as vice president - business and strategy

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/13/gll.jpg?itok=tRvmrn9o

NEW DELHI: To accelerate growth and navigate the evolving marketing landscape of the future, Gozoop, one of India’s leading integrated marketing companies, has elevated Amyn Ghadiali to the role of vice president - business and strategy. The move comes at the heels of two strong years of growth with Ghadiali at helm as director of strategy and is line with the agency’s aggressive vision for growth based on sharper strategy and ground-breaking creative work coming together to realise tangible business results for partner brands. Based out of Gozoop’s Mumbai HQ, he will continue reporting to CEO of the organisation - Ahmed Aftab Naqvi, with the addition of key responsibilities which include driving business and spearheading the strategy & creative division.

Ghadiali began his tryst with Gozoop as an Account Manager in 2012 and by 2014 rose to the position of head of strategy. He then spent two years at another firm as the head of strategy, where he played a pivotal role in landmark campaigns including crafting the strategy for the now iconic Mumbai Police account on Twitter. He returned to Gozoop in 2016 as a group director – brand communications, where he honed his business acumen while continuing to push the bar for strategy and creativity with award winning campaigns for key accounts including Hypercity, Dell, HRX, Parle Nutricrunch, Star Bharat, Viacom18, Mahindra Lifespaces and more. After nurturing and consolidating a team of 30+ strong, he moved on to spearheading the strategy division for Gozoop in 2018. Under his decisive leadership, the team celebrated the wins of marquee clients including Tata Steel, Bisleri, Aditya Birla Fashion and Retail amongst others. His keen understanding of customer behaviour and insights, coupled with path-breaking creativity make him well suited to take on the new role, which is a culmination of business and creative strategy. 

Gozoop CEO & co-founder Ahmed Aftab Naqvi said, “When Amyn joined us as an emerging talent back in 2012 he had potential and the right mindset to grow. Over the past 8 years, he has leveraged this potential and mindset to transform into a thought leader in the industry. His dedication, work ethics are second to none and I am looking forward to work alongside him to help Gozoop and our partner brands win in this new world.”

“Amyn has played a monumental role in helping us win in the new world, which has further highlighted his resilience, creativity and winning attitude of whatever it takes. From starting with a small team under him to winning brands like Bisleri, his growth over the years has been impressive. With him taking on greater responsibility, it excites me to see where we will be headed in the years to come,” adds Gozoop co-founder & director Rohan Bhansali.

Ghadiali commented on his new role, "Gone are the days when strategy, creative and implementation happened sequentially. The ecosystem today is being built as it is experienced and with immediate feedback loops being a defining feature. With reduced attention spans and digital at the helm, marketing is experiencing a fundamental paradigm change. As I step into this new role at Gozoop, it is this change that shapes my vision for Gozoop, one that is rooted in the present but designed for the future. The dominance of digital is just beginning and so are we!"

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/26/dairy.jpg?itok=3Fp9NvWE
Cadbury introduces two new flavours

INDIA: The sweet battle of Cadbury inventors has finally come to an end. Mondelez India, the makers and bakers of some of India’s leading snacking brands like Cadbury Dairy Milk, 5Star, Oreo, Bournvita, etc. has announced the winning flavours of the ‘go Madbury for Cadbury’ campaign.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/26/flipkart.jpg?itok=Mj_14U7g
How Samsung helped Flipkart find its missing ‘F’

Last week, Flipkart, a leading online etailer, started tweeting on its official twitter handle without using the alphabet ‘F’. Some of the words in its tweets were like ‘rom’, ‘itness’, ‘irst’, ‘inds’, and others. Ideally, these words are not part of the English language but if we prefix the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/fb.jpg?itok=eJylG81Z
Facebook & GroupM launch Media Playbook to help brands reimagine media strategies & unlock growth

Mumbai: GroupM and Facebook have come together to launch an industry-first media playbook for advertisers and marketers to adapt to the dramatic change in consumer behaviour as a result of COVID-19. The ‘Turn The Tide’ Media Playbook offers a perspective on the evolving consumer and media landscape...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/lyod.jpg?itok=draCTqbQ
Lloyd forays into refrigerator segment

NEW DELHI: Havells India has announced its entry into the refrigerator segment under its consumer durable brand - Lloyd. The company will also double the range with additional 25 models by Diwali this year. The refrigerator range is designed keeping in mind the modern kitchen aesthetics combined...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/ceat.jpg?itok=_8v0Apeq
Ceat signs Aamir Khan as brand ambassador for two years

MUMBAI: Ceat Tyres has signed Bollywood superstar Aamir Khan as its brand ambassador for two years. As part of an integrated marketing campaign, Aamir Khan will feature in two commercials during the course of the IPL 2020 to promote Ceat’s SecuraDrive range of premium car tyres. The first ad will...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/tv.jpg?itok=6XP07uvI
How to Decide Between QLED, OLED, 4K UHD or Full HD TV

According to ECD, when buying a smart television in India, you need to consider several factors such as size, operating system and the picture resolution. Apart from that, you also need to check the type of display the TV provides because it determines the overall picture quality. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/ipl-d11.jpg?itok=Z6aMaH8d
Digital-first brands bet big on Dream11 IPL

NEW DELHI: Cricket is the by far the best media vehicle for any brand if it intends to connect with masses at a pan-India level. The game cuts across all socio-economic boundaries, age-groups, geogrpahies and reaches to 196 million households with television sets. The brand can further amplify its...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/disha.jpg?itok=sAWtgIJB
Disha Patani is Myntra's first-ever beauty brand ambassador

NEW DELHI:  Ahead of the festive season, Myntra announces Bollywood actress, Disha Patani, as its brand ambassador to further consolidate its strong position in the massive and rapidly-growing beauty and personal care (BPC) market in India. Disha has made her mark as a household name after...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/harley.jpg?itok=2LnSWQ_-
Harley Davidson exits India

Harley-Davidson will shut down manufacturing and sales operations in India as part of its restructuring exercise under ‘The Rewire’ programme, the US-based motorcycle maker announced on Thursday. Earlier, in August, the bike maker had indicated to restructure business in some its loss making...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required