MAM

Geometry Encompass ropes in Ranjit Raina as CEO

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/12/ranjit%27.jpg?itok=FH7PExBK

MUMBAI: India’s leading experiential marketing and brand activation agency, Geometry Encompass recently announced the appointment of Ranjit Raina as the Chief Executive Officer. Raina will commence his new role from August 13, 2019. In his earlier stint with the agency, he served in the capacity of Chief Operating Off­­­­icer.

Raina holds an experience of over 27 years across production houses, experiential industry and television. He first joined the agency in 2004. In his decade long stint with Encompass, he was involved with the bottom line functions primarily Finance and Corporate Operations of the organisation. He has worked with clients across sectors like Nokia, Pepsi, Hyundai, GSK, Mercedes Benz, Palmolive and Gillette.  He has also played an eminent role in the acquisition of the agency by global giant WPP in 2008.

In 2014, he moved on to lead his own business venture, an engagement design consultancy company.

“Ranjit has witnessed the growth of Geometry Encompass from the very beginning and now will bring his expertise and experience back to the organization,” said Diana Cowley, CEO – APAC, Geometry Global. “The team of Geometry Encompass has always played a key part in Geometry’s Asia Pacific growth. I am confident that Ranjit will lead the team to even greater heights in the months and years to come.”

Speaking on the development, Roshan Abbas CEO and MD said, “We are happy to have Ranjit back as the leader of our team. He has proven time and again his strong understanding of the market and his expertise in live engagement experiences. He is bringing with himself the agility of a start-up and a new-age thinking that will lead Geometry Encompass to newer heights.”

Taking up the new role, Ranjit Raina said, “Geometry Encompass has always been experimental and industry-first in its approach and is driven by passionate individuals who are always working to create a new experience for brands and its consumers. Being digitally-charged and data-driven, the agency ensures best returns for its clients and the most impactful conversations with consumers.  I am glad to be back with the force and hope to achieve new milestones in the near future.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/04/Fair-Lovely_0.jpg?itok=qebVGDbz
Fair & Lovely ads through the ages

NEW DELHI: Hindustan Unilever’s Fair & Lovely, one of the most popular fairness creams in India, has rebranded the name as ‘Glow & Lovely’ after facing criticism from people for perpetuating racial discrimination over the years. The brand was launched in India in 1978 and since then its...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/04/barc1.jpg?itok=HIWVk3bP
Lux Toilet Soap secures top spot in BARC week 25 ratings

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 20 June to 26 June 2020, respectively. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/havas.jpg?itok=81zSbMUs
Havas Media Group launches new social equity private marketplace

NEW DELHI: Havas Media Group today announced the launch of a social equity private marketplace, made up of BIPOC (Black, Indigenous, People of Color) and LGTBQ+-owned media businesses so clients can positively invest funds in underrepresented businesses. This first-of-its-kind platform is the...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/times.jpg?itok=xnnomRTW
TIMES NOW ‘India Stands for Humane Policing’ initiative raises alarm about police brutality

Championing pertinent causes of national interest, TIMES NOW has been the change agent through its powerful campaigns including #EndVVIPRacism (Lal batti) and #PathToLife, which has positively impacted policy decisions. Following recent cases of police brutality gaining prominence during the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/phitlip.jpg?itok=sXAxMQ_y
MensXP’s latest ‘Fathers: Then Vs Now’ Video Promoting Philips OneBlade is A Content Marketing Gem

This father’s day, leading appliances brand, Philips collaborated with the country’s largest lifestyle platform, MensXP to launch a branded video titled ‘Fathers: Then vs Now’ across major social media channels. The light-hearted sketch poignantly emblematized father-son relationships and upheld...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/sleepwell.jpg?itok=z5J6MkB0
Sleepwell Cocoon- India’s first customisable mattress

NEW DELHI: Sleepwell, India’s leading mattress brand from Sheela Foam Ltd, has launched Cocoon Mattress, a first-of-its-kind Mattress in a Box (MIAB) offering that allows consumers to choose the comfort feel of the mattress on their side of the bed. The mattress provides options of customisation,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/akshay.jpg?itok=HwEZzc08
Prince Pipes Ropes In Akshay Kumar as brand ambassador

NEW DELHI: Prince Pipes and Fittings Ltd (PPFL), one of India’s largest integrated piping solutions and multi polymer manufacturers, today announced that actor Akshay Kumar will represent the company as brand ambassador for its recently launched water tanks segment. In present times, when health is...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/Emami.jpg?itok=-QI4eBd3
Emami Healthy & Tasty presents "Har Nivala Immunity Wala"

NEW DELHI: Emami Agrotech Ltd, producer of well-known edible oil brand Emami Healthy & Tasty brings has launched in its latest variant of edible oil for the consumers. The new variant Emami Healthy & Tasty Smart Balance Immunity Booster Oil offers a unique value addition of “immunity’ in...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/Pushp%20Raj%20Singh.jpg?itok=XhPD0iPa
Brand image also impacts B2B marketing: JK Cement's Pushp Raj Singh

NEW DELHI: Cement manufacturing brand JK Super Cement recently launched the campaign #YehPuccaHai to pay homage to construction workers, who have been continuously working during the pandemic. The campaign has already garnered 1.5 million views on YouTube and 25.5 million on Facebook and Instagram...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required