MAM

Exposure to ads & smoking in films led to increase in smoking among adolescents: Nadda

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/03/17/63jp-nadda_3.jpg?itok=2V-oCW3-

NEW DELHI: Various studies conducted over the past decade on advertising, marketing and depiction in Bollywood films has had a significant effect on adolescents taking to use of tobacco.

Health Minister JP Nadda cited various studies in Parliament that show increase of tobacco use among adolescents aged between 12 to 16 years not only because of Bollywood films, but also because of advertisements of tobacco products on cricket grounds during important series between India and other countries.

A study done between 2009 and 2012 showed that 59 movies contained 412 tobacco use occurrences. The prevalence of ever tobacco use among adolescents was 5.3 per cent. Compared with low-exposure adolescents, the adjusted odds of ever tobacco use among high-exposure adolescents and being receptive to tobacco promotions was also associated with higher adjusted odds of ever tobacco use.

A cross-sectional sample of 3956 adolescents (eighth and ninth grades, ages 12–16 years) from 12 randomly selected New Delhi schools were taken for the survey, assessing tobacco use status, receptivity to tobacco promotions (based on owning or being willing to wear tobacco-branded merchandise) and exposure to tobacco use in movies.

A 10-city survey of over 9,000 students between the ages of 13 and 17 showed that after seeing the Wills World cup Cricket Series, 13 per cent felt a desire to smoke. The survey also showed that 72 per cent thought that there was at least one smoker on the Indian cricket team, which played in the 1996 World Cup.

A previous study published in the British Medical Journal, showed similar results. It concluded that cigarette company sponsorship of the India-New Zealand cricket series in 1995 had a significant impact on kids, who watched it on television. The advertising created the impression among the 1,948 children aged 13-16 years, who participated in the survey, that “smoking gives more strength, improves batting and fielding and ultimately increases the chance of winning.”

There are independent studies that have been conducted to determine the impact of advertising and promotion of tobacco products on the consumption of these products by Indians, the Minister said. Evidence suggests that exposure to promotional activities for tobacco leads to initiation and progression of tobacco use. Research also corroborates that exposure to tobacco advertisements and receptivity to tobacco marketing are significantly related to increased tobacco use among students.

Nadda also quoted other studies related to advertising of tobacco products and said that according to the Report of the Tobacco Control in India (2004), tobacco advertising, in direct or indirect form, boosts consumption.

Section 5 of the Cigarettes and other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, 2003(COTPA, 2003), prohibits all direct and indirect advertisements of the tobacco products. The prohibition also extends to any activity that promotes the use or consumption of cigarettes or any other tobacco products.

The advertisement of Pan Masala is regulated by Section 30 of the Food Safety and Standards (Packaging and Labelling) Regulations, 2011, issued under the Food Safety and Standards Act, 2006, which states that every package of Pan Masala and advertisement relating thereto, shall carry the warning, “Chewing of Pan Masala is injurious to health.” 

Food Safety and Standards (Prohibition and Restrictions on Sales) Regulations 2011 issued under the Food Safety and Standards Act 2006 by the Food Safety & Standards Authority of India (FSSAI), lays down that tobacco and nicotine shall not be used as ingredients in any food products. Therefore, Gutkha is a prohibited product under the Food Safety and Standards (Prohibition and Restrictions on Sales) Regulations 2011 under the Food Safety and Standards Act, 2006, and hence its advertisement is also prohibited.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627648759344.jpg?itok=2d5pcKgV
Britannia rolls out new campaign for Milk Bikis Classic relaunch

Mumbai: FMCG major Britannia is all set to bring back the iconic Milk Bikis Classic biscuit to the market, beginning with Tamil Nadu. The relaunch is being supported by an influencer-driven digital campaign ‘An Ode to Simpler Times’ that is currently running across social media platforms including...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627647407127.jpg?itok=xiBGujdR
CashKaro drives 45000+ sales at Mamaearth during its three-day sale

Mumbai: Cashback and coupon portal CashKaro drove over Rs 6.5 crore in sales for its beauty partner Mamaearth during its three-day 'OMG sale' held between 14 and 16 July. In the short span of three days, CashKaro and its sister site EarnKaro were able to bring 70 per cent of new user transactions...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/shaiesh.jpg?itok=njj-L-F7
P&G appoints Shailesh Jejurikar as global chief operating officer

Mumbai: Global consumer products major, The Procter & Gamble Company (P&G) has announced the appointment of Shailesh Jejurikar as the global chief operating officer (COO), with effect from 1 October. This is in line with the change at the CEO level with Jon Moeller taking over from David...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627640289745.jpg?itok=YS7zMkr7
Matrix reinvents itself as the most inclusive brand

Mumbai: American salon brand Matrix on Friday announced a brand renovation at recently held Matrix India M-Day, the community e-connect programme. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627634289413.jpg?itok=S3JNilah
upGrad India onboards Abdul Wajid Shaikh as head of performance marketing

Mumbai: Edtech major upGrad on Friday announced the appointment of Abdul Wajid Shaikh as head of performance marketing for India. In his new role, Shaikh will be driving end-to-end performance marketing across digital platforms. He will also work towards streamlining and automation of the entire...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627629321275.jpg?itok=rxk5ns8T
HiveMinds names Manav Khurana business head - marketplaces

Mumbai: Hiveminds Innovative market solutions, the digital specialist of Madison World, has brought on board Manav Khurana to head its growing marketplace division. Khurana is a seasoned e-commerce professional armed with over 12 years of experience across global brands. Before joining HiveMinds,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627623485305.jpg?itok=df4C06mA
Cashfree appoints Vikas Guru as chief financial officer

Mumbai: Digital payments and banking technology company Cashfree has announced the appointment of Vikas Guru as its chief financial officer, to fuel the next phase of its growth.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/bb.jpg?itok=KtpTJh9n
ZEE5 head marketing - SVOD & music Reilly Rebello moves on

ZEE5 head marketing - SVOD & music Reilly Rebello has moved on from the platform and has joined Zoey's All Natural as co-founder. At Zoey’s All Natural, he would be at the helm of the branding and marketing of the company.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/parle.jpg?itok=wBM3mzDG
Parle emerges as India’s Most Chosen FMCG Brand: Kantar India

Parle Products has once again emerged as the top FMCG brand in the ninth edition of the annual Brand Footprint India report released by Kantar India.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required