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Doceree appoints McCann’s Preetha Vasanji to lead new vertical

She will be responsible for driving Doceree Engage

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NEW DELHI: Physician-only programmatic marketing platform Doceree has forayed into enterprise-level network solution with Doceree Engage, appointing Preetha Vasanji as SVP to lead the vertical in India.

Based in Mumbai, Vasanji brings over 20 years of experience from the healthcare and pharmaceutical sector. Before Doceree, she worked with McCann Health in the capacity of senior VP and general manager.

With Doceree Engage, the physician marketing platform has taken a leap from offering physician marketing solutions to a business segment of a conglomerate to an enterprise level. The focus of the program will be on enterprise level multi-channel engagement and performance marketing.

“Doceree Engage would be the biggest gamechanger for every marketing head whose target group is a healthcare expert,” said Doceree founder-CEO Harshit Jain. “With Doceree Engage, we would work in close partnership with business heads/CXO and help bring about the desired cultural change within the organization. From reach and ROI to creative standards and outcomes, Doceree Engage impacts every aspect of doctor engagement in the digital world. We are creating this powerful success matrix with ‘Right Audience, Right Message and Right Media’. So, it is way above being just an ad exchange platform.”

The Doceree Engage model will leverage the technology core of Doceree, while also creating a strategic consulting role for the company.

Vasanji said, “I am absolutely delighted to be a part of Doceree and the role it can play in fundamentally transforming the way physician marketing is done in the digital world. It is a fascinating play of technology and an astute sense of strategy to optimise outcomes.  This medium is here to stay and will be an imperative part of every marketer's plan co-existing with the offline world.”

“With Preetha’s enormous experience of healthcare and pharma advertising, we are expanding our capabilities in the market,” added Jain.

After its success in the Indian market, the solution will be introduced across all Doceree geographies.

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