MAM

Digitas India appoints Sonia Khurana as COO

She joins the agency from Ogilvy India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/27/pubilicis.jpg?itok=aNFQcElu

MUMBAI: Publicis Groupe-owned digital agency, Digitas India has announced the appointment of Sonia Khurana as chief operating officer. She joins the agency from Ogilvy India where she was senior vice-president and head of customer engagement. She will report to Digitas India CEO Amaresh Godbole.

Commenting on her appointment, Godbole said, “Digitas India has been on the fast track for the last decade, and today we’re 450 plus experts partnering top-notch clients. To keep up with this growth trajectory, we need more leaders who are adept at solving business problems through modern marketing practices. Sonia is just that, a true T-shaped personality who has run digital businesses as well as capabilities. Further, she understands how to tackle the challenges of integration. It’s what we need to drive our next phase of growth as the premier connected marketing agency, and as a partner in Publicis Groupe’s Power of One Solutions."

A marketing old hand with experience of over two decades in key roles across prominent agencies in the advertising industry, Khurana has been instrumental in shaping up business and strategy for the agencies and has handled clients across retail, hospitality, telecom, technology, automotive, travel & tourism, and more. Some of the clients include Aditya Birla Group, Vodafone, IBM, BMW, Microsoft, Nokia, and Diageo.

Much of her professional life has been spent at Ogilvy India where she worked for almost a decade in its Bengaluru and Mumbai offices. While at Ogilvy, she was instrumental in setting up OgilvyOne (the digital unit of Ogilvy) in Bengaluru. She also conceptualised and created India's first retail social CRM program for Elle Fashionwear. Prior to Ogilvy, she was at Wunderman International as the India Lead for Nokia.

On her new role Khurana said, “I'm very excited to be part of a young, energetic team whose focus is at the nexus of creativity, data, technology and media. My goal is to partner with the team to chart the agency's next chapter and make it the agency of choice for clients looking to take a leap in their digital journey. On my first day at work, I saw the Publicis Groupe's Power of One strategy in action. It made me realize that I haven't just joined the agency brand but that I am part of the enriching Groupe ecosystem committed to delivering truly integrated, client-focused solutions. Three weeks in and I can already see what makes this place so special."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/oppo.jpg?itok=BUTCOlrx
OPPO inspires people to push their limits with Finder Campaign

MUMBAI:  OPPO has partnered with English actor Eddie Redmayne, rock climber Alex Honnold and technology reviewer Marques Brownlee to inspire people to continue pushing their boundaries and strive for better. Conveying the spirit to explore more possibilities, OPPO’s latest Finder Campaign salutes...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/adidas.jpg?itok=szmf_lEQ
MANUSHI CHHILLAR JOINS TEAM ADIDAS TO EMPOWER MORE WOMEN TO FOCUS ON HOLISTIC FITNESS

Amidst COVID-19 lockdown, when thousands are looking for inspiration, adidas has been leading the charge with #HOMETEAMHERO Challenge -- inspiring more people every single day to stay physically and mentally fit. Joining adidas in this endeavor is fitness enthusiast and former Miss World 2017...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/olgate.jpg?itok=RwG6yDVM
Colgate launches “Dentists for me” - A Free Online Dentist Consultation

Colgate-Palmolive (India) Limited, the market leader in Oral Care has launched Colgate DentistsforMe.in - the first of its kind Teledentistry platform that brings you free access to Dentists from the comfort of your home.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/vikram.jpg?itok=AldUdgW7
Vikram Singh Gulia joins Amalgamated Plantations as MD and CEO

MUMBAI: Amalgamated Plantations Private Ltd (APPL), one of the leading Tea selling companies in Eastern India, welcomed Vikram Singh Gulia as MD and CEO to the board of its company.  With more than 33 years of experience in the Indian tea industry, Gulia has served for 32 years at Camellia Plc, UK-...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/wardd.jpg?itok=Y_Vc2zSl
PepsiCo appoints Wern-Yuen Tan as APAC CEO

MUMBAI: PepsiCo has appointed Wern-Yuen Tan as the CEO for the APAC region, it shared in a press statement. Tan will begin his new role on 15 June 2020 and will be based in Singapore. He will report directly to PepsiCo CEO Ramon Laguarta. He will be replacing Ram Krishnan who will now transition...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/YouTube_2.jpg?itok=DERN3Grz
Online education, video streaming platforms dominate YouTube ads during lockdown

DELHI: Brands that have their whole service-chain online were the most proactive while advertising on YouTube during the Covid2019 lockdown, a recent study by Germin8, a social media intelligence company, revealed in its "The Surge of YouTube Ads amidst COVID-19" report.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/Deepak%20Praveen.jpg?itok=ufCgSs4i
Green Trends Salons expecting 60% footfall in first-month of reopening

NEW DELHI: As the country slowly starts taking positive steps towards lifting the Covid2019 lockdown, several states have allowed salon services to resume after two months of stalled operations. However, for an industry that definitely requires human contact to function, there are huge logistical...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/en.jpg?itok=5XL9iySh
Forevermark Diamonds Stands by Its Commitment to Protect The Environment And Wildlife This Environment Day

Forevermark, the diamond brand from the De Beers Group believes what they do every day builds a lifetime of moments that will build your Forever. On International Environment Day, Forevermark reiterates their commitment to protect wildlife and keeping responsible sourcing at the very centre of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/dangal.jpg?itok=fvzOPwhU
Dangal launches digital campaign to increase awareness on mental health

Keeping in mind the current situation and to help people cope with issues that are a result of mental health, Dangal, India’s most watched Hindi general entertainment channel launches an integrated digital campaign to create awareness on mental health as a subject as well as to promote positive...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required