MAM

Dentsu Webchutney appoints Anil Kumar as EVP

MUMBAI: Dentsu Webchutney has roped in Anil Kumar as EVP and branch head. He will be based out of Delhi and will report to Dentsu Webchutney CEO and co-founder Sidharth Rao. Kumar will lead key accounts like Airtel, IndusInd Bank, Canon, Tetra Pack, Hike, Payback, DS Group and ITC amongst others.

Rao said, “Digital is fast moving from a creative-communication arena to being a business-enabler. Anil, with years of mainline advertising experience coupled with extensive hands-on marketing experience, presents a combination that can help our teams appreciate the real-business issues more holistically and recommend solutions that can positively impact our client’s bottom lines. We look forward to Anil steering our largest branch to next levels of growth and recognition."

Kumar is a seasoned marketing professional with over 18 years of work experience with India’s leading advertising agencies - FCB, Grey, TBWA, Contract and Lintas. This long stint was followed by another five years as executive director, Millennium Spire, a Singapore based FDI fund that he helped grow from $20 million to a $1 billion operation. This success fuelled his passion for nurturing start-ups and led to co-founding of inQbis - a boutique business consulting firm focussed on providing strategic and marketing direction to early-growth ventures in infrastructure, agri-products, retail design and e-com sectors.

He added, “I am seriously inspired by the impact of Digital, both as a medium and a technology, on our day to day lives. It is fast changing the human behaviour itself. For a marketing professional, Digital is the ultimate delight because of its tremendous ability to sharply identify and establish the shortest route possible to the target audience; and what better place than Dentsu Webchutney, the pioneers in digital, to immerse oneself into this arena and explore.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/29/star.jpg?itok=HzhzLoEz
Disney Star launches #MixItUp campaign film to celebrate Pride month

Mumbai: It's Pride month of 2022 and to celebrate this lyrically, Disney Star network has launched a powerful music video #MixItUp. Disney Star recognizes and appreciates the need for creating a more inclusive world. We live in a world full of colour and all shades together make the rainbow. Man,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/joshua-mathew.jpg?itok=PY1eNr0X
Cisco elevates Joshua Mathew as head of India marketing

Cisco has elevated Joshua Mathew as the head of India marketing. He has been associated with Cisco for more than four years.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/misix.jpg?itok=_QddUEX5
mSix&Partners wins integrated media mandate for VKC Nuts

GroupM’s outcome-based agency, mSix&Partners, has won integrated media and social duties for VKC Nuts, which also operates under the brand name ‘Nutraj’. The brand is also launching Nutraj Bactopure, pasteurised dried fruits.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/29/asci.jpg?itok=MawcSoqa
ASCI processes 5532 complaints in 2021-22; education remains most violative sector

Mumbai: The Advertising Standards Council of India (ASCI) released its annual complaints report for the period April’ 21 – March’ 22, during which it processed 5,532 advertisements across mediums including print, digital, and television. Education at 33 per cent remains the single largest violative...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/999.jpg?itok=7fRPCTwR
Vega announces the launch of its new vertical ‘VEGA Professional’

Personal care appliances and beauty care accessories brand Vega has launched a new vertical Vega Professional.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/shahid.jpg?itok=ILse3_-T
PokerBaazi.com ropes in Shahid Kapoor as brand ambassador

Mumbai: PokerBaazi.com on Tuesday announced Bollywood superstar Shahid Kapoor as its brand ambassador. PokerBaazi aims to create a robust ecosystem for Poker in India, and Shahid’s association with the brand comes in line with its commitment to popularise and create awareness amongst the masses...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/gd.jpg?itok=NCAGaU-t
Goodknight unveils its new TVC campaign ‘Neendon ko nazar na lage’

India's leading household insecticide brand Goodknight launches a new TVC campaign ‘Neendon ko nazar na lage’. This film showcases the bond between a father and child and the importance of uninterrupted sleep for an infant’s well-being. Through this film, Goodknight aims to encourage young parents...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/56.jpg?itok=Ddf9lIqo
Hashtag Orange onboards seven clients in two months

Gurugram-based integrated digital marketing agency Hashtag Orange has been on a winning spree with multiple pitch wins in the recent two months. The agency bagged mandates across several key accounts including GMR Hyderabad International Airport, Monte Carlo, Rock-It, Hype Ryno, EDGE by Pearl...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/53.jpg?itok=Y0SQusqC
Social Panga on boards Indrayudh Mitra & Archana Sudarsan; bolsters creative leadership

Integrated digital marketing agency, Social Panga has further strengthened its creative team. The agency, founded by Gaurav Arora and Himanshu Arora, has appointed Indrayudh Mitra as senior creative director & Archana Sudarsan as creative director.

MAM Marketing MAM