MAM

Dentsu India restructures leadership; elevates Anita Kotwani, Divya Karani moves on

Kotwani has over two decades of experience in the industry.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2023/03/17/anita-kotwani-1.jpg?itok=1xBTJJRF

Mumbai:Dentsu India has announced the elevation of Anita Kotwani to CEO Media, South Asia, dentsu. In her expanded role Kotwani will lead all dentsu’s media businesses across South Asia including Carat, iProspect, dentsu X, Posterscope, and media investment arm Amplifi. Divya Karani will be transitioning off the media business to pursue personal interests after building a successful media reputation for dentsu India over the last decade. 

This announcement closely follows last week’s appointment of Harsha Razdan, dentsu South Asia’s new CEO, as the business continues to strengthen its leadership team in the region. Kotwani’s appointment is effective immediately.

Most recently, Kotwani was CEO, Carat India, a position she has held since 2020. A passionate media expert with over two decades of experience in the industry, she has an extensive background in media management for consumer durables, financial services, FMCG, and MNC brands. Kotwani is a regular on the award circuit, chairing juries for various bodies including EMVIEs, Goafest, and Kyoorius. Most recently, she won ‘Agency Head of the Year’ at the Campaign Agency of the Year Awards 2022. She was also named ‘Impact Top 50 Influential Women’ of 2022 in the Media, Marketing, and Advertising category, ‘Women to Watch’ in 2018, and ‘Impact Top 50 Influential Women’ in 2019. 

dentsu CEO APAC  & Interim CEO India (until newly appointed CEO, Razdan, starts) Rob Gilby said, “Kotwani is a well-loved leader who firmly looks to the future, bringing her people with her on the journey and is fearless in her approach to driving new solutions for clients. The Media opportunity in India is growing exponentially. Kotwani’s background, coupled with Razdan’s complimentary experience is building a powerful force in our business to drive growth for our clients in this exciting market.”

Gilby added, “Over the past 10 years Karani has successfully scaled our business on a market-beating trajectory, evidenced by dentsu becoming the #1 agency in RECMA 2021. We thank her for her years of dedication and wish her the very best for the future. I am looking forward to the next wave of leadership accelerating the solid foundation Karani has built.” 

Karani said, “I am proud of what I have accomplished with dentsu. Having worked closely with Kotwani – a valuable member of my leadership team, I know there is no better candidate for me to hand the reins to lead the media business to new heights. While it’s always a bittersweet moment to leave your ‘baby’, it is time for me to move on and pursue new opportunities.” 

Kotwani said, “I have learned a tremendous amount from Karani and am honoured to be given this baton to carry on the marathon. You don’t just replace three decades of experience overnight – I intend to take this on with my utmost commitment and will look to continually challenge myself and my wonderful team of media specialists to always stay at the forefront of the industry to deliver the world’s best-integrated media strategies.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/29/abby-2023.jpg?itok=d9dnQViZ
The Advertising Club’s 54 edition of ABBYs is to be held at Goafest

The Advertising Club revs up to announce the 54 edition of ABBYs, South Asia’s Gold standard, which has been recognizing creative excellence in advertising for over five decades. Held over three days, The ABBY Awards, are scheduled to take place on the 24, 25, and 26 of May during Goafest at Grand...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/29/ashish.jpg?itok=LbSQ6PHt
Dentsu brings in Ashish Khanna as global CEO, Dentsu Global Services

Dentsu has onboarded Ashish Khanna as global CEO - Dentsu Global Services (DGS), a globally networked talent capability that delivers high quality services across dentsu’s creative, media, and customer experience management (CXM) businesses.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/29/bisleri-international.jpg?itok=cv1aTFkG
Bisleri International launches ‘Bisleri Greener Promise’ sustainability campaign

Bisleri International Pvt Ltd, one of the first consumer goods companies to become plastic-neutral and water positive, has unveiled its sustainability campaign - Bisleri Greener Promise. The campaign highlights the role of Bisleri as a responsible corporate committed towards water security, plastic...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/29/exide.jpg?itok=IZlFrpiQ
Exide unveils ‘The Moving Canvas’ to bring alive the idea of India

Each day, millions of vehicles running across the length and breadth of this country move on Exide, an automotive battery brand. To capture this beautiful idea of a battery bringing together one of the world’s biggest nations, Wunderman Thompson India set out on a journey to create a film like no...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/29/campus-activewear.jpg?itok=RP2z7g0_
Campus Activewear achieves 200 stores milestone across India

Campus Activewear, sports and athleisure footwear brand has announced a major milestone in its journey towards expansion and growth by achieving the landmark of 200 stores across India.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/29/saptarshi-sunil.jpg?itok=mZTYYYiR
Liqvd Asia strengthens team with new appointment and promotion

Liqvd Asia, a digital marketing and advertising agency, has announced the restructuring of its leadership team as a part of its ongoing efforts to enhance its services, achieve sustainable growth, and create vertical-specific SBUs.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/29/29.jpg?itok=5MIZ1I8P
Freedom Healthy Cooking Oils launches new campaign

Mumbai: Freedom Healthy Cooking Oils launched a new campaign on Freedom Rice Bran Oil to inform the customers about the health benefits of using rice bran oil. This is the continuation of the ‘Freedom Oil Knowledge Series’ on the benefits of using rice bran oil. The new campaign highlights the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/29/27.jpg?itok=4Jtz0n3-
Cannes Lions announces first speakers

Mumbai: The Cannes Lions International Festival of Creativity has announced the first wave of speakers confirmed to take to the stages in June. The 70th edition will see a curated programme of world-class experts, challengers and disruptors from across the spectrum of creativity.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/29/tam.jpg?itok=6uBAMEUR
11 per cent ad volume growth for featured celebrities: TAM AdEx report

Mumbai : TAM India has released its report on celebrity endorsement on TV in 2022. As per report, there was an 11 per cent ad volume growth for ads that featured celebrities in 2022 over 2021. Celebrity endorsed ads increased by 44 per cent and 60 per cent in both 2021 and 2022 respectively as...

MAM Marketing MAM