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Dentsu Aegis Network India strengthens creative structure

Appoints Agnello Dias as creative chairman

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MUMBAI: Dentsu Aegis Network (DAN) India has announced an enhancement in its creative structure. Taproot Dentsu chief creative officer and co-founder Agnello Dias (Aggi) will now take on the additional responsibility of Dentsu Aegis Network India creative chairman. In his new role, Dias will now also guide and mentor the creative output of all DAN India companies even as he continues his services with Taproot Dentsu.

Taproot Dentsu CCO, co-founder and DAN India creative chairman Agnello Dias said, “Taproot Dentsu is now a robust, full-fledged agency, based in two cities and run by a team of capable and talented professionals. In fact, this is the team that has been at the forefront of everything the agency has done for some time now. With the structure now in place and Paddy (Santosh Padhi) leading the way with the rest of the team, it was felt that I could stretch myself to also work with the other hungry and talented teams across the DAN network in India. It is an exciting part of my life’s journey and I hope it’s fruitful for all.”

Speaking on Agnello’s enhanced role Dentsu Aegis Network CEO greater south and chairman, CEO India Ashish Bhasin said, “It is really delightful to add on an additional responsibility of Creative Chairman DAN India to Aggi. The entire creative community in India looks up to Aggi for his tremendous achievements. His mentoring of creative talent across all DAN India agencies will make DAN India an unbeatable creative powerhouse. I am really glad that Aggie has agreed to stretch himself and share his unparalleled talent across the group. I look forward to him chairing the DAN India Creative Council.”

Dias, previously the national chief creative officer for JWT India, has been with Taproot Dentsu, the agency he co-founded, for 10 years now. Today, the agency has a robust structure with Santosh Padhi (CCO & co-founder), Umesh Shrikhande (CEO), Pallavi Chakravarti (ECD), Ayesha Ghosh (general manager) and Shashank Lanjekar (head of strategy) in Mumbai and Harjot Narang (general manager), Titus Upputuru (ECD) and Anand Murty (head of strategy) in Delhi, leading their teams across a diverse portfolio of national and local brands.

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