Dentsu Aegis launches Amnet; ropes in Sumit Aggarwal as country head

Dentsu Aegis launches Amnet; ropes in Sumit Aggarwal as country head

MUMBAI: Dentsu Aegis Network has launched its digital trading desk - Amnet in India. Amnet, which will fuse the best demand-side platform (DSP) technology to buy highly targeted audience-specific digital media across display, mobile and video, will be headed by Sumit Aggarwal as country head.

As part of its offerings, Amnet’s services will be exclusive to Dentsu Aegis Network’s clients.

“For the first time in India, Dentsu Aegis Network clients will exclusively have access to programmatic buying at this scale and with such levels of sophistication. With market-leading agencies like iProspect, Isobar, Dentsu Webchutney and WATConsult in our group, we wanted our clients to get the best of global standards in this important area; hence, the decision to bring Amnet to India,” said Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin.

Based in Mumbai, Aggarwal will report to Bhasin. He earlier served as vice president monetisation for multi screen advertising platform at Reliance Jio. Prior to that, he led search, display ad sales and ad product teams at Yahoo! India.

Amnet will provide real-time insights through digital technology and Big Data gathering to help understand the consumers’ on-line behaviour. Digital footprints allow the right ads to be delivered to the right people, at the right time.