Deepika Deepti joins Bhaane as CEO

She was a former director – brands activations - emerging markets, at Adidas

MUMBAI: Community-first brand Bhaane has appointed Deepika Deepti as CEO. With an online shop, three brick-and-mortar stores annexed with cafes; and a cohesive integration with cult sneaker brand VegNonVeg, Deepika’s role will involve managing and strategic expansion of the brand both domestically and internationally while monitoring the bottom-line impact.

She has a strong understanding of product and consumer dynamics, grasp of marketing levers, an ability to identify and engage emerging talent along with a progressive outlook on what it means to be a global Indian in 2020.

A former director – brands activations - emerging markets, Adidas, Deepika has an illustrious 11-year-long career. Through clever creative partnerships, skilfully curated influencer marketing and experimental retail formats, Deepika created milestone moments in the brand’s India trajectory. Her international partnership highlights include an experiential campaign with tennis icon Stan Smith and music icon Pharrell Williams; later conducting an exclusive tour during Holi to launch an exclusive design.

“Deepika has the ability to sync the creative, culture and corporate worlds. We welcome her to the role and together aim to mark a new chapter in strengthening and fuelling the growth of our culture first brand through creative intersection of design, e-commerce, social responsibility and team efficiencies,” said Bhaane founder Anand S Ahuja.

“I’m excited and committed to drive the power of self-expression, culture, and community that Bhaane stands for. I hope to strengthen the brand’s relatable voice, improve execution while embracing inclusivity across the organization and the people of modern India to whom Bhaane belongs to and thrives with,” said Deepika

Bhaane’s future is that of growth and deepening – one that is sustainable, sensitive and multi-faceted. Deepika’s immediate goals include sharpening the retail footprint with an enhanced product offering and consumer experiences. This season will see a focus on building retail experiences, starting with a new exclusive store in Bengaluru and an international collaboration with Wolf and Badger, UK. The brand will continue to grow as a dynamic space by hosting like-minded brands, including vegan accessory brand Mat&Nat, fine perfumes by DS&Durga and an ecological French sneaker brand Veja.  Under her leadership, the group will host more independent brands in time.

She is based in New Delhi.

Latest Reads
Why marketers are quite unfazed by lack of TV news TRPs

NEW DELHI: The temporary halt that the Broadcast Audience Research Council (BARC) put on the issuance of the television rating point (TRP) of news channels three months ago is not bothering the marketing fraternity much. The observation was made by an elaborate panel consisting of some of the top...

MAM Marketing MAM
RB relaunches Colin with the added benefit of germ removal

RB (Reckitt Benckiser), relaunched Colin, India’s No.1 glass and household cleaner brand in an all-new avatar today. The iconic Colin brand has been relaunched by RB India keeping in mind the current requirements of the Indian consumer. The new Colin not only delivers on its impeccable shine...

MAM Marketing Brands
Infidigit bags SEO mandate for

NEW DELHI: Infidigit has won the SEO mandate for, a health and fitness business. The Bengaluru-based start-up offers digital and offline offerings including fitness training, healthy meals, mental well-being, and primary care. As part of the mandate, Infidigit will extend its extensive SEO...

MAM Marketing MAM
Bottle Openers wins the digital mandate for the Jaipur Literature Festival 2021

Bottle Openers is a full-service digital agency specializing in ‘Creative Performance’ that smartly integrates design with technology to showcase the brand’s communications with a streak of creativity. Backed by industry stalwarts from the best of Indian digital agencies, they operate with a...

MAM Marketing MAM
All-new MG Hector 2021 says ‘It’s a Human Thing to Evolve’

NEW DELHI: Following the launch of the all-new MG Hector 2021, MG Motor India has now joined hands with Cheil India to drive a nationwide, 360-degree marketing campaign. The campaign, named It’s a Human Thing to Evolve, builds on the idea of MG Hector’s It’s Human Thing and captures the internet...

MAM Marketing MAM
Urban Company appoints Abhinav Tyagi as SVP - marketing

NEW DELHI: Urban Company (formerly UrbanClap) has brought on Abhinav Tyagi as SVP - marketing. The appointment is in sync with the company’s efforts to invest in and attract world-class leadership to further accelerate business growth. An alumnus of the Delhi College of Engineering and IIM...

MAM Media and Advertising People
Bombay HC allows Sebamed’s filmstars kee nahi, science kee suno campaign

NEW DELHI: The Bombay high court has permitted German personal care brand Sebamed to continue with its advertising that calls out HUL brands Lux, Pears, and Dove along with Santoor for their harmful pH levels. HUL had moved the court against the ads, claiming that they “disparaged” and “denigrated...

MAM Marketing MAM
Gas-O-Fast is all set to rule the market with new marketing strategies for 2021

Gas-O-Fast, a subsidiary of Delhi-based pharma and wellness company Mankind Pharma is all set to roll their marketing strategies and govern the market in 2021. Gas-O-Fast is known for its Ayurvedic antacid which comes with natural Jeera and natural Ajwain variants and is focused on establishing a...

MAM Marketing MAM
Pratik Gandhi relates how a Duroflex mattress helped him sleep better

NEW DELHI: Sleep solutions brand Duroflex has teamed up with Scam 1992 star and theatre actor Pratik Gandhi to create a video that shines the spotlight on the merits of sleeping on a research-backed branded mattress.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required